10 Task 2

In: Business and Management

Submitted By muzza9002
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Unit No.10 & 36Task 2 | Unit Title. Market research in business Starting a Small Business | Applicable to: | | | Extended Diploma | | P/M/D Criteria covered: | Task 2: P1, P2, P3, M1 – U10 & P2 - U36 | Performance criteria being addressed in this assessment:Unit 10 - Market research in businessLO1 – Understand the main types of market research used to make marketing decisionsLO2 – Be able to plan researchP1 - Describe types of market researchP2 - Explain how different market research methods have been used to make a marketing decision within a selected business or organisationP3 – Plan market research for a selected product or service using appropriate methods of data collectionM1 – Explain with examples, how different market research methods are appropriate to assist different marketing situationsUnit 36 – Starting a small businessP2- Explain how to identify the target marketAssignment & Tasks:Scenario:Following on from your initial business idea pitch, you are about to plan your market research. To make sure you are on the right lines before you begin you prepare an interim report to submit to a marketing expert friend. They have kindly agreed to look over it and make suggestions for you ahead of you conducting the research for your business. You must include the following; 1. An overview of the main types of market research, primary, secondary, both qualitative and quantitative. 2. Explain which of these methods suit different market research objectives and which ones you have chosen for your own business and why. 3. How you propose to identify your target market through your research. 4. A comprehensive and step by step market research plan showing how you will collect your data, copy of the questions to be asked and information about your sampling method and why this is going to yield the best results for your data collection.…...

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