520.Gene One

In: Business and Management

Submitted By 112233
Words 2058
Pages 9
Problem Solution: Gene One Corporation Gene One is a biotechnology company on the verge of making some concrete decisions that would affect the future of the company and its employees. The purpose of this paper is to analyze the situation that Gene One is currently facing and identify the challenges facing the company and opportunities that might result from dealing with this problem.
Situation Background Gene One entered the biotechnology industry in 1996 after the team discovered a groundbreaking gene technology that eradicated diseases in tomatoes and potatoes. This discovery pleased consumers, as they no longer needed to by products tainted by chemicals. It also pleased farmers, as they no longer needed to use pesticides when growing plants. Gene One became very successful and speedily grew into a $400 million company in a period of eight years. Over time, Wall Street began to have an interest in biotechnology and investors are beginning to build confidence in the industry. To keep up with the growing competition and ever changing global market, Gene One would have to keep up with its competition. In order to remain at the forefront of the competition, Gene One’s management team believed that they would have to go public within the next three years. However, in order to be successful in its endeavors, Gene One needs IPO capital for new development, marketing and advertisement. Gene One’s CEO and his Board have devised a clear strategy with the help of key members in the investment community. By implementing this strategy, Gene One hopes to establish the company as a strong competitor and prove to the public and Wall Street that the company possesses the organizational and leadership capabilities needed to succeed as a public entity. These decisions led to plenty of issues that Gene One has to deal with in order to have a successful…...

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