A Team Experience

In: Business and Management

Submitted By eddie80
Words 938
Pages 4
February 10, 2013

Mrs. Michelle Serino,
President of Express Services, Inc
270 Broadway
Everett, MA 02149

Dear Mrs. Serino:

Each and every one of us serves customers, whether we realize it or not. Maybe you’re on the front lines of a company, serving the people who buy your products. Perhaps you’re an accountant, serving the employees by producing their pay checks and keeping the company running. Or maybe you’re a company owner, serving your staff and your customers. What follows is a brief examination into the goals and techniques of, and how we may apply, Personalized Customer Service.

Introduction: When we’re going to offer customers personalized service, we're letting them know that we care about their specific needs. One way to provide good personalized customer service is to pay close attention to their likes and dislikes, and ask questions about the type of products or services they're looking for. Personalized Customer Service is not possible to be offered in every business, it only means different things to different companies depending on their market and their strategy.
Findings: Offering personalized customer service can make your business very attractive to customers. While such service often cost more to produce, which is then reflected in the price, many customers are happy to pay more money if it means they will get exactly what they want. Businesses claim that personalized customer Service can drive revenue, differentiate valued customers, and increase loyalty. But success with these technologies depends on knowing your customers and what your business want to achieve, conducting due diligence, having the right team in place, and receiving high-level management commitment.
We all like to be treated as individuals, and that is why personalized customer service builds loyalty. We know the names of our favorite bank teller,…...

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