Advertising Agency Management

In: Business and Management

Submitted By madi
Words 2270
Pages 10
OUR AGENCY: X-TACY ADVERTISING AGENCY
Name and Logo:

Why this logo?
We chose the word, ‘X-tacy’ for the strong desire or impulse that our ads create every time it is seen by anyone which consequently turns them to customers of our client’s product or service. These colors were selected as yellow is the sign for happiness and wisdom, black is the color for mystery and red is the color for love and excitement. The letter ‘X’ is the X-Factor which comes in the customer’s mind when looking at our ads. The pulse defines the customer’s impulse to purchase the product with a mixture of love and the X-factor. The font with the cuts shows the print media that we are specialized for.
Punch line:
“An Impulse that Lasts for Eternity”
Mission Statement
“We aim at arousing such a desire and impulse through our advertisements that customers are destined to remember the product, service or company for a lifetime”
Objectives:
* Our aim is to make our clients feel more than satisfied with our work so that customers feel an impulse and craving for the product that is advertised every time it is seen by them. * To create such an atmosphere for the employees that they feel relaxed and interested in brainstorming their ideas to the full potential. * To create a sharing, caring and homely atmosphere at the same time maintaining healthy competition.
How do we capture clients?
We capture clients through: * By giving presentation to clients on campaign:
The clients give each agency an offer letter and a release order, which tells them about their logo, color, size of the ad needed to be placed. We will check our budget and do the costing. If it is feasible, our agency will make a campaign for them. If our presentation is approved, we have ourselves a contract. * To-Let Billboards
We will put to-let signs on billboards across prominent areas of the city to…...

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