Advertising Photoshopped Women

In: Social Issues

Submitted By LorrieRN1
Words 1019
Pages 5
Advertising Photoshopped Women
Lorrie Myren
Western Governors University
Issues in Behavioral Science
GLT1-111.6.2-12
Evelyn Giddens, PhD

Abstract In the United States, an estimated 50 percent of young women and girls are dissatisfied with their body image. This percentage can be as high as 80 percent according to some psychologists. In the last 20 years, this estimate has grown due to the increased use of digital enhancement used in media advertising, namely Photoshop. (Purtle, 2012) ("Mirror, mirror", n.d.) Studies have shown that American children receive an estimated 5,260 messages of attractiveness through the media, by adolescence. The United States also has the world’s highest rates of obesity and eating disorders. This statistic crosses a melting pot of backgrounds and cultures which eliminates any genetic reason; instead societal messages from the media should be addressed. (Ross, n.d.)

Advertising Photoshopped Women
Social problem Eating disorders in the United States has been a social problem for many years, with up to 24 million people of all ages and genders affected. 50 percent of these people also fit the criteria for depression and only 35 percent of these receive treatment. Considered a norm violation type of social problem, many eating disorders are directly and indirectly caused by the media advertising digitally altered body images in their campaigns. ("Eating disorders statistics", n.d.) Thus, the problem can now be considered a system-blame problem, which, blaming the system is only part of the truth behind eating disorders, and proves to absolve the person of responsibility for the disorder. (Long, 2012) Manipulation of images used in advertising through the use of Photoshop or some other digital tool can contribute to unrealistic body image expectations, eating disorders, and other emotional problems. (Diller, n.d.)…...

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