In: Other Topics

Submitted By palaangeleena
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1.0 Executive Summary | Rent Holiday Groove is s service industry in Fiji that will focus on providing babies accessories and sports gear for rental to incoming visitors. The arrangements will be made with hotels, island resorts, rental car companies and all operating airlines in Fiji to provide on arrival accessories that are normally heavy and over-size luggage to make flying comfortable for everyone. | 2.0 Situation Analysis | As at July 2010 approximately 800,000 tourists arrived into Fiji in 2010 travelling majority for holiday, golf, surfing and diving. Air Pacific is currently under restructure very strict with luggage capacity allowed per passenger on a flight. Tourist tend to worry about their excess luggage (car seat, booster seat, crib, stroller, surf board, gold clubs, rackets etc) and most often tend to pay more to ensure the safety of their child or to fulfill their hobbies. | 3.0 Market Summary 3.0.1 Target Market3.0.2 Market Demographics3.0.3 Market Needs3.0.4 Market Growth | Rent Holiday Groove is concerned about Tourism travel and seeks to provide a stress-free holiday with concerns for luggage access.Tourism IndustryPopulation: September 2007 census confirmed 837,271 people.Climate: Tropical weather all year around with cyclone/ hurricane warning from November to April.Currently, Tourist who come into Fiji are not able to find general items such as car seats, strollers, cribs etc for rental and tend to bring these items with them. The market needs a rental company that can cater for these needs upon arrival and until departure at a reasonable rate for rental only.By end of 2012, Fiji is expected to receive more than a million tourists and with the Fiji Airline re-structure of luggage capacity, there is a potential growth in demand for rental of essential items outlined in 6.0. | 4.0 Strength4.1 Weakness4.2…...

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