Air Asia Mis System

In: Business and Management

Submitted By anizenur
Words 432
Pages 2
AirAsia flies 20 million passengers in five years Asia’s low fare airline AirAsia has surpassed its 20 millionth passenger mark in June this year. AirAsia, established in December 2001, has expanded from a two-aircraft operation to a fleet of 45, serving a regional network spanning 10 countries covering Malaysia, Thailand, Indonesia, Macau, China, Philippines, Vietnam, Cambodia, Singapore and Brunei. With the recent confirmation of 40 Airbus order, AirAsia’s total order now stands at 100 aircraft with 30 options.

Kathleen Tan, executive vice president – commercial, said the milestone is “a strong testament to the appeal of our low fares and the strength of our unbeatable product – brand new modern fleet of Airbus 320, fun and friendly service, convenient booking channels and an extensive regional route network of 2,450 weekly flights.”

Operating from six hubs, the continued roll out of Airbus fleet will increase AirAsia’s capacity to facilitate an aggressive expansion programme within the group through added new frequencies and launching of new routes. Over last six months, AirAsia has launched exciting new routes to Phnom Penh, Siem Reap, Brunei, Hanoi, Krabi, Solo and Pekan Baru. With recently added frequencies, AirAsia now flies five times daily to Bangkok, and four times daily to Jakarta from its Kuala Lumpur hub.

“Our seamless internet booking is escalating at rapid pace, a strong indication that Asians today are embracing internet technology. Being a forerunner in technology and the first airline to champion and aggressively market online bookings, our website is now one of the most popular e-commerce and search websites. Recording a monthly average of 60 million impressions and 1 million unique visitors monthly, our website is now surfed by users from over 200 countries worldwide. 65 percent of our transactions…...

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...and high turnaround of flights, both of which add to customer convenience and greater cost efficiencies. Its turnaround of 25 minutes is the fastest in the region. In AirAsia there are no frequent flyer miles or airport lounges in exchange for lower fares. Guests have the choice of paying for in-flight meals, snacks and drinks. In addition, a decision was made in December 2004 to convert the existing fleet of ageing Boeing B737s with the higher capacity yet more fuel-efficient, reliable and cost-efficient Airbus A320s. As a result, today, the Group boasts the largest and newest A320 fleet in the region. Innovative use of technology has played a key role in AirAsia’s success story, beginning with online booking. It was the first airline in Asia to go ticketless -in March 2002 - allowing guests to pay for their bookings by credit card over the phone. Over the years, it has built on its IT platform to increase the ease of customer transactions as well as provide greater savings to the Group. In 2010, AirAsia unveiled its latest IT booking innovation in the form of New Skies, which allows customers to better manage their online bookings. With the advent of the social media, tools such as Facebook, Twitter and blogs have become integral to the Group’s customer relationship initiatives. AirAsia is, in fact, recognised as the most popular airline in the region on Facebook in terms of fan base. AirAsia is ultimately a people’s airline. This is mirrored in numerous acts of generosity......

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...costs. 3) The Foundation of Air Asia Company Asia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of Now Everyone Can Fly, Air Asia sparked a revolution in air travel with more and more people around the region choose Air Asia. In the competitive airline industry, Air Asia keeps improving their supportive and constructive management by being supportive and responsive in listening to its employee for any ideas for reducing cost. And as their philosophy “Everyone Can Fly” Air Asia its weapon to corner its other competitor is effect in reducing cost boosted Air Asia to be one of the top in low cost air carrier competition. Air Asia is leading the way for developing low cost airlines and its promises to revolutionize the international market place. And for now, many low cost airline companies in some country have adopted the strategies innovated by Air Asia successfully Regarding on that, Air Asia Company believe by through on their excellent regional passenger base, high levels of service quality and committed customer relationships would leaves them well positioned to continue to deliver cost savings and growth significantly to the Air Asia whilst increased profitability. However, attaining low costs requires high efficiency in every part of the business and maintaining simplicity. Therefore Air Asia had incorporated best......

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