All Thing by Your Choise

In: Business and Management

Submitted By ha24121997
Words 420
Pages 2
Transcription de How is Classical Conditioning used in advertisements
Classical Conditioning in our daily lives
Examples:
This advertisement makes the viewer associate smoking with death and provokes the sensation of fear of smoking again because there´s the risk that they die due to the cigars they smoke.
Classical Conditioning is used a lot in the education ambit specially in younger grades, because small children tend to learn better the Conditioned Response Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think (cognitive) about purchasing low-involvement products. Advertising and sales promotion (event sponsorship) are the most common forms of classical conditioning in marketing.

Classical conditioning is used in a plethora of advertisements. The idea behind it is a simple one. Make an ad (US) that elicits a positive response (UR) in the person exposed to the ad. The product or brand within the ad then becomes the CS. The goal of advertisers is to get the exposed person at the grocery store or what have you, to associate the positive feeling they had for the ad with the product. This makes the positive feeling now the CR. Event sponsorship is very similar to this. With event sponsorship the sponsor wants the person viewing the event (US) to project the positive feelings (UR) they get from the event with their product. The big advantage to event sponsorship is that the person being exposed has generally chosen to be exposed to the event. Therefore, the positive emotional feeling toward the event can be intense. This can also be a double-edged sword as well. This occurs when the emotion involved is extremely negative. An example of this is when it is a sporting event, and the exposed person’s favorite team loses. The product could then be associated with those feelings.
Advertising
1.…...

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