Ana Maria

In: Business and Management

Submitted By sarboayk
Words 672
Pages 3
Politica de pret Conceptul de pret Categorii de pret. Politici de pret Strategii ale politicii de pret Conceptul de pret. Pretul reprezinta unul dintre cele 4 componente ale mixului de marketing in stransa legatura cu produsul, pretul este un element acorporal al acestuia. Pretul in viziunea de marketing reprezinta: Mijloc de masura a gradului de valorificare a resurselor intreprinderii. Este un barometru al capacitatii intreprinderii de adaptare la cerintele mediului si de influentare a acestuia. Este un instrument de recuperare a cheltuielilor efectuate si de apropiere a beneficiilor incorporate in produse. Pretul joaca un rol in actul de vanzare cumparare, este un element de contact si de armonizare intre produs si mediul caruia i se adreseaza intre oferta si cererea de marfuri. Din punct de vedere al cererii, nivelul si evolutia pretului sunt influentate de: Utilitatea bunurilor. Din punct de vedere a ofertei, nivelului si evolutia pretului sunt influentate de: Costurile de productie, respectiv consumul de factorii necesari producerii bunului oferit. Preturile bunului respectiv practicate pe alte piete. Cresterea cererii conduce la cresterea pretului si invers, cererea scade, se reduce pretul. Cresterea ofertei la o cerere data, are drept efect reducerea pretului, iar scaderea ofertei conduce la majorarea pretului. Categorii de preturi Teoria si practica economica grupeaza categoriile de preturi dupa mai multe criterii si anume: Din punct de vedere al modului de formare. Din punct de vedere al naturii si obiectului pietei. Dupa natura obiectului schimbului Dupa stadiul dupa care se realizeaza schimbul. Dupa sfera de aplicabilitate in cadrul pietei mondiale. Din punct de…...

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