Analysis of Ikea Deal

In: Business and Management

Submitted By alexomenia
Words 2762
Pages 12
Strategic Management (BUS 411)

Case study & analysis


Osama Albarrak 28/12/2011

Supervised by

Dr. Sundaram Nataraja

© 2011 by Osama Albarrak. All rights reserved


In this case, I've studied the internationally known home furnishing retailer, which is (IKEA) the largest furniture retailer in the world. The purpose of the case study is to analyze the objectives and strategies used by IKEA, analyze the company financially, SWOT analyzing and discuss major issue that the company faced.


IKEA is a privately-­‐held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-­‐pack design furniture at affordable prices, is now the world's largest furniture retailer. IKEA was founded in 1943 by 17-­‐year-­‐old Ingvar Kamprad in Sweden and it is owned by a Dutchregistered foundation controlled by…...

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