Analysis of the Australian Bicycle Industry

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Submitted By noelfer
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ANALYSIS OF THE AUSTRALIAN BICYCLE INDUSTRY

According to current data, bicycle retailing and repairing in Australia generates revenue of $812 million. 1,564 businesses employ 4,454 people. No one company enjoy a significant market share in this industry (Source: http://www.ibisworld.com.au/industry/bicycle-retailing-and-repair.html).

Bicycle Industries Australia Ltd has reported that:

• 2012/2013 imports totalled over 1.4 million bicycles – an increase of 16.6% on 2011/2012;
• Imports for adult bikes increased 21%
• Children’s bike imports decreased 7%
(Source: http://www.bikeoz.com.au/index.php/news/67-bicycle-sales-hits-new-high-as-children-get-left-behind)

A report released by the Prevention Research Collaboration of the University of Sydney has found:

• Cycling in Australia is increasing gradually resulting in: o Cleaner cities o Less congested cities o Less stress on public transport systems o More active healthier population o Reduction in greenhouse gas emmisssions o Reduction in rate of obesity
• Cycling offers commuters o Opportunity to say time and money o Chance to avoid stress of traffic jams, late trains, and crowded buses o Ability to incorporate physical activity into their daily routine
• Cycling provides multiple health outcomes

Recognising these benefits, Australia’s National Cycling Strategy aims to double the number of Australian cyclists by 2016, and The City of Sydney Cycle Strategy and Action Plan 2007-2017 aims to increase the number of bicycle trips made in the City of Sydney, as a percentage of total trips, from less than two per cent in 2006 to five per cent by 2011, and to 10 per cent by 2016. (Source: http://sydney.edu.au/medicine/publichealth/preventioresearch/news/Cycling%20to%20work%20in%20Sydney%202001-2011%20-%20final%20for%20website%20(2).pdf)

Unfortunately, the data obtained from the Census…...

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