Apple Structure

In: Business and Management

Submitted By debeli
Words 1793
Pages 8
“Apple Inc” е американса мултинационална компания със седалище в Калифорния. Нейната дейност е изработката на електронни устройства, персонални компютри, и компютърен софтуер. Днес организацията се намира на втора позиция по МАРКЕТ КАпуиасблабла..
“Apple Inc” започва своята дейност през 1976, когато Стив Джобс, Стив Возняк и Роналд Уейн, обединяващо ги влечението към електрониката, пускат в продажба първият персоналният компютър “Аpple I”. До края на 70-те фирмата има вече продуктова линия. През 1982 изобретяват “Lisa”, която се явява първият компютър със графичен интерфейс. Следващият продукт който стартира е “Macintosh”. Дебютът е представен с реклама на стойност 1.5 млн. $. Първоначално продажбите вървяли добре, но в последствие претърпяли спад поради високата цена. През 1985 се създало напрежение между Стив Джобс и тогавашния изпълнителен директор Джон Скъли, вследствие на което Джобс напуска “Apple” и създава “NeXT”през същата година. За определено време „Apple” се справяла изключително добре, като предоставяла на пазара нови продукти и увеличила продажбите си. Основният конкурент “Microsoft” започнал да привлича все по-голяма част от пазара, като продава своя продукт на по-ниски цени. Не след дълго “Аpple” завежда дело срещу “Microsoft” за използване на графичен интерфейс подобен на този който използват те. В последствие делото е разпуснато. През това време изпълнителният директор бива заменен от Майкъл Спиднлер. През 1994 компранията се съюзила с IBM и Motorola. Целта била да се създаде нова компютърна платформа която ще използва хардуера на Motorola и IBM съчетан със софтуера на Apple. През 1996 изпълнителен директор станал Гил Амелио. Той направил много промени във фирмата и след множество провалени опити да подобри операционната система, той поръчал услугите на „NeXT”, вследствие на което върнал Стив Джобс отново в “Аpple” като съветник. След 3 години…...

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