Apple in 2010

In: Business and Management

Submitted By mknorman2002
Words 2856
Pages 12
Abstract
In this case analysis we will look at Apple’s standing in the digital age. How Apple has become a leader in innovation and first to market strategies and how their business strategy has helped them retain their revenues even through the recent recession. We will also look at how Apple’s financial standing helps them continue to innovate and come up with products that keep their customers coming back for more. Finally a SWOT analysis was done to show what the markets possibilities and threats are and how to overcome the weaknesses and threats and how to make the most of the strengths and opportunities.

APPLE IN 2010
1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?
Leading the industry in innovation has been the main strategy at Apple. The new products that Apple has introduced over the past decade have kept them out front of their competitors. Their differentiation strategy meets the needs of the global market by the offering of new industry leading products and improvements on the products they already produce. Being an innovator in in the industry and developing its own operating system and software used in these systems has kept Apple leaps and bounds ahead of their competition. Since they have complete control over their software and hardware, it allows them to be more flexible in their product development. When Apple was beginning back in the mid-1970s, their focus was on developing computers for individual consumer. Today they still innovate in the computer industry; however they have expanded out into the digital electronics and personal media player areas and continued to lead in innovation and popularity. In the last few years Apple has also been the innovator in the tablet computer and smart phone markets with the creation of the iPad and…...

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