Are We Having Bud Light Yet?

In: Other Topics

Submitted By rachy14
Words 906
Pages 4
Are we having Bud Light yet? With one simple word Budweiser was able to reach out to millions of people and increase their audience. Wazzup, a word that is not even grammatically correct is the first beer commercial that I have memory of. It impacted my life in such a way that I have never forgotten it. Budweiser takes advantage of their reputation and makes witty and funny commercials that are fun to watch and unforgettable. They incorporate humour and sex appeal into their ads to sell beer to men. Through their advertisements, beer products are designed to appeal to the young and middle aged hyper-masculine men. Women only appear in the ads to bring men their beer, or to be attracted to the magical masculinity that comes with drinking this brand of beer. Bud Light (derived from Budweiser) is a prime example as their ads use visual appearance, a metaphor, and ethos to send a message to men that there is nothing more pleasing in life than drinking beer. With little time, and little space, advertisements must convince people to buy their product, and the best way to do this is through visual appearance. In the article by Jib Fowles, he states that in order for an image to be effective "the image must be pleasant to the greatest number and offensive to the fewest..." (Fowles, 149). For many products it is easiest to use sex appeal to convey their message. It is less difficult to use sex appeal on men than it is on women. This is because in general men have minimal criteria for sexual desire; basically, men are concerned with a woman's anatomy - as long as women look young and healthy, she is desirable. Bud Light uses a pathos approach to play on the emotions of men. In this particular ad an attractive young man is at a bar with four attractive young females. They are all smiling and looking like they are having a good time. According to this ad,…...

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