Ase2

In: Business and Management

Submitted By arifblack
Words 7818
Pages 32
EXECUTIVE SUMMARY
Sendayu Tinggi was founded by Mrs. Rozita Ibrahim with a capital of RM 400 for a start with Enigma Beauty products. The packaging and products made in a small scale with her child at home sold to her nearby friends and family. Upon receiving the capital, she started the production of slimming products that use herself as the earliest testimony. She brought the name of Sendayu Tinggi at that time, which was among the earliest developer of herbs in Malaysia. Besides, Sendayu Tinggi now has more than 400 kinds of products, a wide selection of herbs, facial & styling themselves in an exclusive boutique. Sendayu Tinggi design the products that includes product formulation, design, ideas, and marketing to the consumers. In 2000-2004, the production is done by 2 Sendayu Tinggi's manufacturer contract which is Pollensa Sdn. Bhd. & also Ganoderma Nutriceuticals. Sendayu Tinggi now is able to run multiple production comprising capsuling, blistering, and sachet. Sendayu Tinggi also in the process of adding production of tableting, oil, and liquid filling. Moreover, Sendayu Tinggi also ever get the third place in the competition's best cleanliness and landscape around Selangor organized by MPK. Other than that, the company also get the good results for 3 consecutive years for health control inspection by JKKP. Sendayu Tinggi produce products based on the medicinal herbs. There were 3 types of products, which is supplements, facials, and make ups. The supplement product is about the availability which are herbal abstinence products, herbal tea, herbal drink women, slimming drinks, anti-acne pills, slimming pills, supplements, and skin lightening supplements. For facial products, there are collagen and anti-pigmentation product, slimming lotions, UV protection, whitening skin, feminine care, oil and acne care, and many more. While for the makeup…...

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