Assignment 2: Competitive Strategies Bus: 508 Contemporary Business

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Assignment 2: Competitive Strategies
Dr. Kathleen Irwing
BUS: 508 Contemporary Business
Strayer University
Nov. 5, 2013

Competitive Strategies: Apple vs. Google Competitive strategies between businesses have changed the world. And sometimes business strategies can get quite intense. Thomas Edison once electrocuted an elephant to demonstrate the danger of a competitor's technology. (Colvin, 2013) An example of a competitive market in which there are ever increase consumers and sellers is the smartphone industry. There are so many competitors bringing smartphones to the market, but the two at the top are Apple and Google. Apple and Google’s corporate cultures have distinct differences that set them apart from each other. Their competiveness and driven innovation and stifled collaboration.
Apple’s corporate culture is one of extreme secrecy. In a field where new technologies are being developed and released often, keeping information under lock and key is important. Employees wouldn’t even discuss projects with close friends and family. This keeps Apple in complete control of the message. Culture at Apple is strictly top down: any attempt to streamline, impact change, or even discuss a better way to do anything is strictly frowned upon when it comes from the bottom. The brand is guarded with an eagerness that borders on obsession. All the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look the same. The store layouts are closely monitored for consistency. (Edwards, 2013) Google’s success can be attributed to its culture. In contrast to Apple, Google strives to maintain the open culture often associated with startups, in which everyone is a contributor and feels comfortable sharing ideas and opinions. While Apple’s processes are methodic and calculated, Google fosters a more…...

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