Assignment 2: Competitive Strategies

In: Business and Management

Submitted By Purvisma
Words 7315
Pages 30
BUS 508 – Contemporary Business
COURSE DESCRIPTION
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership.

INSTRUCTIONAL MATERIALS
Required Resources Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley & Sons. WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus. Supplemental Resources Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174, 34-40. Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18-20. Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25. Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.

COURSE LEARNING OUTCOMES
1. Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment. 2. Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy. 3. Formulate competitive market entry strategies based on analysis of global markets. 4.…...

Similar Documents

Assignment 2: Competitive Strategies

...identify that possibility. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in today’s business environment. Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy. Use technology and information resources to research issues in contemporary business. Write clearly and concisely about contemporary business using proper writing mechanics. Click here to view the grading rubric for this assignment....

Words: 316 - Pages: 2

Competitive Strategies

...Competitive Strategies Case Study Assignment 2 STUDENT NAME: Professor: Dr. Wright BUS 508: Contemporary Business Raleigh, NC May 5, 2013 Determine how each corporate differs from the other The corporate cultures of the two companies are very different. One example. GM pulled its ads from Face book. Ford is doing more with Facebook. Another, GM bailed out by the government, Ford weathered the storm. The social media strategy of each company is extremely interesting. GM is going to go the traditional route. Ford has embraced the tools of social media to connect with its customers. I think that gives Ford a competitive edge. General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan, and among the world's largest automakers by vehicle unit sales, employing 202,000 people and doing business in some 157 countries. They also have five different business segments. They also provide on star vehicles safety, security and information system. As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income, and owns The Hertz Corporation, the largest automobile rental......

Words: 772 - Pages: 4

Bus 508 - Assignment 2 - Coca Cola vs. Pepsi - Competitive Strategies

...Coca Cola vs. Pepsi: Competitive Strategies Christoper Gilchrist BUS 508 7/28/2013 Coca Cola and Pepsi marketing are a consumer products company operating in highly competitive markets. They heavily rely on continued demand for products. To generate profit and bonus, they both must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on the part to anticipate or react to such changes could result in reduced demand for our products and erosion of our competitive and financial position (Dyer, Jeffrey H., page 3). The achievements of Pepsi and Coca Cola relies on being able to answer to daily needs of buyers, concerning health and wellness, obesity, product attributes and ingredients, and to broaden into similar categories. Changes in product category consumption or consumer demographics could indicate a deductible demand for the good that’s produced. Consumer preferences could change for many reasons, such as generations being affected by the age (Hoffman, Benjamin, page 17). Socializing has also expanded and became very diverse. Traveling, vacation or leisure activity patterns, weather, seasonal consumption cycles, negative publicity resulting from regulatory action or litigation against companies in our industry, a downturn in economic conditions or taxes specifically targeting the consumption of our products. Any of these changes may reduce consumers’ willingness to purchase the goods of......

Words: 994 - Pages: 4

Assignment 2: Competitive Strategies Bus: 508 Contemporary Business

...Assignment 2: Competitive Strategies Dr. Kathleen Irwing BUS: 508 Contemporary Business Strayer University Nov. 5, 2013 Competitive Strategies: Apple vs. Google Competitive strategies between businesses have changed the world. And sometimes business strategies can get quite intense. Thomas Edison once electrocuted an elephant to demonstrate the danger of a competitor's technology. (Colvin, 2013) An example of a competitive market in which there are ever increase consumers and sellers is the smartphone industry. There are so many competitors bringing smartphones to the market, but the two at the top are Apple and Google. Apple and Google’s corporate cultures have distinct differences that set them apart from each other. Their competiveness and driven innovation and stifled collaboration. Apple’s corporate culture is one of extreme secrecy. In a field where new technologies are being developed and released often, keeping information under lock and key is important. Employees wouldn’t even discuss projects with close friends and family. This keeps Apple in complete control of the message. Culture at Apple is strictly top down: any attempt to streamline, impact change, or even discuss a better way to do anything is strictly frowned upon when it comes from the bottom. The brand is guarded with an eagerness that borders on obsession. All the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look......

Words: 895 - Pages: 4

Bus 505 Assignment 2 - Bid Strategy

...BUS 505 Assignment 2 - Bid Strategy To Purchase Click Link Below: http://strtutorials.com/BUS-505-Assignment-2-Bid-Strategy-BUS5052.htm BUS 505 Assignment 2 - Bid Strategy Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan. 2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook. 3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs). 4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the......

Words: 270 - Pages: 2

Bus 508 Wk 4 Assignment 2 - Competitive Strategies

...BUS 508 WK 4 Assignment 2 - Competitive Strategies To Purchase Click Link Below: http://strtutorials.com/BUS-508-WK-4-Assignment-2-Competitive-Strategies-BUS5083.htm BUS 508 WK 4 Assignment 2 - Competitive Strategies Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors. Write a three to four (3-4) page paper in which you: 1. Determine how each corporate culture differs from the other. 2. Analyze three (3) ways that each unique culture has benefited by the other’s competition. 3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility. 4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the......

Words: 263 - Pages: 2

Bus 599 Assignment 2 - Employing Strategy in a Competitive Market

...BUS 599 Assignment 2 - Employing Strategy in a Competitive Market To Purchase Click Link Below: http://strtutorials.com/BUS-599-Assignment-2-Employing-Strategy-in-a-Competitive-Marke-BUS5992.htm BUS 599 Assignment 2 - Employing Strategy in a Competitive Market Write a 4-5 Words paper in which you: o Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. o Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. o Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. o Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace. o Evaluate how global competition may impact the business strategy and determine how the company should respond. o Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: 1. Be typed, double spaced, using Times New Roman......

Words: 302 - Pages: 2

Bus 505 Assignment 2 - Bid Strategy

...BUS 505 Assignment 2 - Bid Strategy To Purchase Click Link Below: http://strtutorials.com/BUS-505-Assignment-2-Bid-Strategy-BUS5052.htm BUS 505 Assignment 2 - Bid Strategy Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan. 2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook. 3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs). 4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the......

Words: 270 - Pages: 2

Bus 508 Wk 4 Assignment 2 - Competitive Strategies

...BUS 508 WK 4 Assignment 2 - Competitive Strategies To Purchase Click Link Below: http://strtutorials.com/BUS-508-WK-4-Assignment-2-Competitive-Strategies-BUS5083.htm BUS 508 WK 4 Assignment 2 - Competitive Strategies Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors. Write a three to four (3-4) page paper in which you: 1. Determine how each corporate culture differs from the other. 2. Analyze three (3) ways that each unique culture has benefited by the other’s competition. 3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility. 4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the......

Words: 263 - Pages: 2

Bus 599 Assignment 2 - Employing Strategy in a Competitive Market

...BUS 599 Assignment 2 - Employing Strategy in a Competitive Market To Purchase Click Link Below: http://strtutorials.com/BUS-599-Assignment-2-Employing-Strategy-in-a-Competitive-Marke-BUS5992.htm BUS 599 Assignment 2 - Employing Strategy in a Competitive Market Write a 4-5 Words paper in which you: o Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. o Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. o Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. o Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace. o Evaluate how global competition may impact the business strategy and determine how the company should respond. o Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: 1. Be typed, double spaced, using Times New Roman......

Words: 302 - Pages: 2

Bus 505 Assignment 2 Bid Strategy

...BUS 505 Assignment 2 Bid Strategy To Buy this Class Copy & paste below link in your Brower http://homeworkregency.com/downloads/bus-505-assignment-2-bid-strategy/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 505 Assignment 2 Bid Strategy Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan. 2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook. 3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs). 4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check...

Words: 290 - Pages: 2

Assignment 2 - Diversification Strategies.

...foods to people through their day, throughout their lives, throughout the world. With our unique experience of anticipating consumer’s needs and creating solutions, Nestle contributes to your wellbeing and enhances your quality of life.” The only limitation is that since it is a multinational company there might be some cultural as well as regional challenges which the company will have to face to implement the growth strategy framed. Moreover the expectations of the customers will also vary according to the country in which they are operating and their tastes will also vary as per the country. 1.3Define the key terms Strategy:  An integrated and coordinated set of actions as well as commitments which has been designed for gaining a competitive advantage through exploitation of core competencies (Hitt, Ireland, & Hoskisson, 2011).  Strategic Competitiveness: It is achieved when any organization successfully formulates and implements a strategy which is highly value-creating (Hitt, Ireland, & Hoskisson, 2011). Competitive Advantage: It is the strategy of any firm which when implemented cannot be duplicated by competitors or they find it very costly to imitate (Hitt, Ireland, & Hoskisson, 2009). Strategic Management processes:  They are a complete set of commitments, actions and decisions which are needed by any competition in order to attain strategic competitiveness and earn above-average returns (Hitt, Ireland, & Hoskisson, 2011). Globalization: It is......

Words: 3296 - Pages: 14

Bus 505 Assignment 2 – Bid Strategy

...BUS 505 Assignment 2 – Bid Strategy Click Link Below To Buy: http://hwcampus.com/shop/bus-505/bus-505-assignment-2-bid-strategy/ Or Visit www.hwcampus.com BUS 505 Assignment 2 – Bid Strategy BUS 505 Assignment 2 – Bid Strategy Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan. 2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook. 3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs). 4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources Your assignment must follow these formatting requirements:  Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional......

Words: 279 - Pages: 2

Bus 505 Assignment 2 – Bid Strategy

...BUS 505 Assignment 2 – Bid Strategy Click Link Below To Buy: http://hwcampus.com/shop/bus-505/bus-505-assignment-2-bid-strategy/ Or Visit www.hwcampus.com BUS 505 Assignment 2 – Bid Strategy BUS 505 Assignment 2 – Bid Strategy Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan. 2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook. 3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs). 4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources Your assignment must follow these formatting requirements:  Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional......

Words: 279 - Pages: 2

Bus 505 Assignment 2 Bid Strategy

...BUS 505 ASSIGNMENT 2 BID STRATEGY TO purchase this tutorial visit following link: http://wiseamerican.us/product/bus-505-assignment-2-bid-strategy/ Contact us at: SUPPORT@WISEAMERICAN.US BUS 505 ASSIGNMENT 2 BID STRATEGY Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan. 2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook. 3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs). 4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources BUS 505 ASSIGNMENT 2 BID STRATEGY Provide a bid strategy using the same firm and scenario from the first assignment. Write a three to five (3-5) page paper in which you: 1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission......

Words: 518 - Pages: 3

Babylon Berlin Deutschlands teuerste TV-Serie | Przyjaciółka na śmierć i życie New Be... dodany: 18/03/2010 | WII异度之刃