Assignment-Marketing Plan

In: Business and Management

Submitted By Mayurimangalika
Words 3209
Pages 13
Table of Contents

1. Introduction 1
2. The Ten Step Strategic Marketing Process 2
3. The Strategic Marketing Plan 3 3.1. Scope 3 3.2. Space 4 3.3. Segmentation 5 3.4. Serve 10 3.5. Sense 12 3.6. SWOT 14 3.7. Select 16 3.8. Sizing 17 3.9. Stand 18 3.10. Seize 19
4. References 21

Introduction

In this assignment, as part of the curriculum in the MBA program, I analyze the marketing plan of an organization to illustrate the existence of the ten steps in marketing planning.

For this purpose I have selected the marketing plan prepared by Expeditors Lanka (Pvt) Ltd for launching of warehousing facility in Sri Lanka. The company is a fully owned subsidiary of Expeditors International of Washington Incorporation a publicly traded company in Washington Stock Exchange. Bothe these companies carrying on the business of global logistics solutions provider, helping their customers to improve their supply chain management.

The holding company was incorporated in 1979, with only 5 branches worldwide. After having operated for 28 years, today the company has become an industry legend, with 226-branch network, strategically placed at major points covering all five continents in the globe, and employing over 10,000 professionals. This has been the competitive advantage Expeditors enjoy over most of its competitors in the global market place. The local company was incorporated in 1996, as one of the branches in their global network, which too has a similar growth in the local logistics market.

The major services available to satisfy the logistics needs of customers include Air and Ocean imports and exports, Cargo Consolidation, Warehousing, Distribution and Customs Brokering. However, the logistics services such as Cargo Consolidation, Warehousing and Distribution are still not popular…...

Similar Documents

Marketing Plan Assignments

...  ASSIGNMENT  COVER  SHEET   AIB  student  ID  number:   (to  be  completed  by  the  student)   A13284                   DECLARATION                     Student  name:   Course  name:   Subject  name:   Subject  facilitator:   Teaching  Centre:   No.  of  pages:   Word  count:   Jevon  Jeffrey   MBA  Marketing  Management   Strategic  Marketing     Mrs  Michelle  Thomas   Sital  College  of  Higher    Education   12     2446       I,  the  above  named  student,  confirm  that  by  submitting,  or  causing  the  attached  assignment  to   be   submitted,   to   AIB,   I   have   not   plagiarised   any   other   person’s   work   in   this   assignment   and   except  where  appropriately  acknowledged,  this  assignment  is  my  own  work,  has  been  expressed   in  my  own  words,  and  has  not  previously  been  submitted  for  assessment.       1 ASSESSMENT  SHEET   Student  name:   (to  be  completed  by  the  examiner)             COMMENTS              ......

Words: 3095 - Pages: 13

Marketing-Business Plan Assignment

...  Situational Analysis Product/Service Description SWOT Analysis Competitive Analysis Environment Analysis Consumer Analysis  References 2  Fast Track Project Management Solutions(FTPMS) co-own by Sameh Mansour and Syed Sheeraz Ali, is the name of providing you the complete solutions from scratch to completion of your projects, managed successfully within the limit of your company’s business objectives.  FTPMS has launched IPM (Integrated Project Management) Tools which have a unique capability to plan Time, Cost, Resources and Risks together enabling every project members to keep themselves focussed on their decisions required in the favour of the project and a close eye on performance indicators, forecasting and projected cash flows. FTPMS offered the following core consulting services:  Design and implement the Integrated Project management (IPM) tools to manage and deliver successfully the projects of any type or size.  Consulting services for developing the complete Management Control System(MCS) including design, implementation & audit the meeting effectiveness, workers shift management, document control, planning monitoring & controlling the projects.  Supply of interim management services.  In-house training courses delivered to companies for their own project management requirements. 3  Most of the time, construction industry faces three main challenges, lacking of productivity, low level of agility and lack of efficiency of collaboration...

Words: 1227 - Pages: 5

Mkt 571 Week 2 Team Assignment Marketing Plan Phase I

...MKT 571 Week 2 Team Assignment Marketing Plan Phase I Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-2-team-assignment-marketing-plan-phase/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 2 Team Assignment Marketing Plan Phase I Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-2-team-assignment-marketing-plan-phase/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 2 Team Assignment Marketing Plan Phase I Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-2-team-assignment-marketing-plan-phase/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 2 Team Assignment Marketing Plan Phase I Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-2-team-assignment-marketing-plan-phase/ For......

Words: 1588 - Pages: 7

Mkt 571 Week 6 Team Assignment Final Marketing Plan Presentation

...MKT 571 Week 6 Team Assignment Final Marketing Plan Presentation Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-6-team-assignment-final-marketing-plan-presentation/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 6 Team Assignment Final Marketing Plan Presentation ( A+Material , 100% Original Work ) MKT 571 Week 6 Team Assignment Final Marketing Plan Presentation Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-6-team-assignment-final-marketing-plan-presentation/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 6 Team Assignment Final Marketing Plan Presentation ( A+Material , 100% Original Work ) MKT 571 Week 6 Team Assignment Final Marketing Plan Presentation Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-6-team-assignment-final-marketing-plan-presentation/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or......

Words: 2296 - Pages: 10

Mkt 571 Week 6 Team Assignment Final Marketing Plan

...571 Week 6 Team Assignment Final Marketing Plan Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-6-team-assignment-final-marketing-plan/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 6 Team Assignment Final Marketing Plan ( A+Material, 100 % Original Work ) MKT 571 Week 6 Team Assignment Final Marketing Plan Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-6-team-assignment-final-marketing-plan/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 6 Team Assignment Final Marketing Plan ( A+Material, 100 % Original Work ) MKT 571 Week 6 Team Assignment Final Marketing Plan Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-6-team-assignment-final-marketing-plan/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) MKT 571 Week 6 Team Assignment Final Marketing Plan ( A+Material,......

Words: 1969 - Pages: 8

Mkt 500 Assignment 2 Part B Your Marketing Plan

...com/shop/mkt-500-assint2/ MKT 500 ASSIGNMENT 2 PART B YOUR MARKETING PLAN For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write an eighteen to twenty (18-20) page paper in which you: Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan. Develop your company’s mission statement and company introduction. Develop the company’s branding, pricing, and distribution plan. Provide the following marketing strategy information: Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor. Establish whether the company’s intention is to be a leader or follower within the industry. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy. Predict......

Words: 597 - Pages: 3

Mkt 500 Assignment 3 Part C: Your Marketing Plan

...MKT 500 Assignment 3 Part C: Your Marketing Plan http://homeworklance.com/downloads/mkt-500-assignment-3-part-c-your-marketing-plan/ Due Week 8 and worth 280 points From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a six to seven (6-7) page paper in which you: Develop the company’s branding, pricing, and distribution strategy. Provide the following marketing strategy information: Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor. Establish whether the company’s intention is to be a leader or follower within the industry. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s......

Words: 449 - Pages: 2

Mkt 500 Assignment 3 Part C: Your Marketing Plan

...MKT 500 Assignment 3 Part C: Your Marketing Plan To Buy this Class Copy & paste below link in your Brower http://homeworkregency.com/downloads/mkt-500-assignment-3-part-c-your-marketing-plan/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com MKT 500 Assignment 3 Part C: Your Marketing Plan Due Week 8 and worth 280 points From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a six to seven (6-7) page paper in which you: Develop the company’s branding, pricing, and distribution strategy. Provide the following marketing strategy information: Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor. Establish whether the company’s intention is to be a leader or follower within the......

Words: 487 - Pages: 2

Mkt 500 Marketing Plan Assignment 03

...MARKETING PLAN Strayer University Marketing Management – MKT 500 1. Develop the company's branding, pricing, and distribution strategy. Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses. The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students. The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from......

Words: 2457 - Pages: 10

Mkt 500 Marketing Plan Assignment 03

...MARKETING PLAN Strayer University Marketing Management – MKT 500 1. Develop the company's branding, pricing, and distribution strategy. Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses. The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students. The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from these free sessions. (Bryan’s Tutoring Services) 2. Provide the following......

Words: 2405 - Pages: 10

Mkt 500 Week 4 Assignment 1 – Part a Your Marketing Plan

...MKT 500 Week 4 Assignment 1 – Part A Your Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/mkt-500-week-4-assignment-1-part-a-your-marketing-plan/ Or Visit www.hwcampus.com MKT 500 Week 4 Assignment 1 – Part A Your Marketing Plan From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you: 1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment. 2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. 3. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and......

Words: 312 - Pages: 2

Mkt 100 Assignment 1: Marketing Plan Part F: Final Marketing

...MKT 100 Assignment 1: Marketing Plan Part F: Final Marketing http://homeworklance.com/downloads/mkt-100-assignment-1-marketing-plan-part-f-final-marketing/ MKT 100 Assignment 1: Marketing Plan Part F: Final Marketing Due Week 10 and worth 200 points Assignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research. Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following: cover each section in the marketing plan in detail update your marketing plan to reflect recommendations made by faculty, and newly researched information complete all of the sections in the marketing plan template Complete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following: Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant. Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy. Describe both the company’s Unique Selling Position (USP) and its marketing objectives. Analyze the pricing strategy relative to the company’s pricing objective, and......

Words: 531 - Pages: 3

Module 3 Assignment Social Media Marketing Plan

...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end......

Words: 260 - Pages: 2

Sonic' Marketing Plan Chapter Assignments

...Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan A marketing plan has a more limited scope than a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation. The marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other organizational departments. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, finance must arrange funding to cover the expenses, human resources must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout varies from company to company, a marketing......

Words: 7341 - Pages: 30

Module 3 Assignment Social Media Marketing Plan

...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end......

Words: 260 - Pages: 2

100 Stück ProtMask®-/Atemschutzmaske FFP 1, Feinstaub-/Partikelmaske EN 149:2001 | 13.04.1812:12 Uhr Planet der Affen - Survival Science Fictionx265 0 / 02.424 Hits VID P2P DDL 0 Kommentare | Kommende Folge