Astor Lodge Case Analysis

In: Business and Management

Submitted By Akeb34
Words 753
Pages 4
The Problem
In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place.
SWOT analysis matrix
Strengths
Kelly Elizabeth and her plan: Each year the objective was to increase and attract more occupants which she did for the company.
Internet communications is a big plus for the business traveler using the hotel.
Location positioning with hotels located on major highways, office complexes, airports and surrounding large shopping centers it is fighting other competitive hotels.
Weaknesses
Changing targeted guests
Frequent complaints from business guests as the hotel targeted the vacation traveler.
Opportunities
Make profit and need to focus on one type of guest I feel as this seems to be a problem.
Special offers for guests

Threats
Challenge from the largest hotels in U.S which are now making their mark worldwide. With great reputations and affordable rooms Astor Lodges & Suites must match these companies if they want to survive and meet Joseph James goal.
The “frontier strategy” has not yet to be rendered effective which could affect the company if not successful.
Sluggish travel industry
Top companies have more rooms and properties in the U.S with a great reputation.
Other specific analysis

In 2005 Astor Lodges Suites, Inc projected that it was the fifth consecutive unprofitable year. The company’s new president and CEO Joseph James set a goal in which the company needed to be profitable within two years. The company was…...

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