At&T Annual Report

In: Business and Management

Submitted By Justinlin
Words 739
Pages 3
AT&T is one of Fortune 500 companies listed on the New York Stock Exchange. Its 2011 Annual Report outlines the company’s consistence and dedication over the years in the provision of reliable, innovative, and superior quality products using exceptional customer service. In attempt to sell their strategies to the investors and shareholders, AT&T’s annual report strategically uses different font colors to outline different headings as a strategy to capture the attention of investors, graphical presentation of financial data and company’s profile to draw a clear layout, and descriptive words stress on the progressive technology to build trust with the audiences. AT&T’s annual report strategically uses different font colors to outline different headings as a strategy to capture the attention of investors. For instance, the title of its annual report starts with two colors to point out the theme of AT&T is “Getting to the future first”, which implies that the objection of company is becoming the national leader in the field of technology by excelling in its market growth. Main strategies and sub-strategies are also highlighted in blue to enable the reader access its outlines of strategies without having to read the entire report. Moreover, bold, colored headlines of the each topic divide the report into different sections: company’s profile, company’s financial data and company’s future mission. By concentrating on the highlighted fonts within the report, investors can be more directly to realize its intended information besides the contents. AT&T’s annual report uses graphical presentation of company’s profile and financial data to draw a clear and a precise image of its layout and the types of services they offer. In the first page, a picture of a child smiling while looking into the sky has been used to define that the…...

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