Audience Purpose Tone

In: Business and Management

Submitted By trishsal
Words 732
Pages 3
Audience/Purpose/Tone Communication is important to every business and need people with good communication skills. For this paper the two forms of communication that I have chosen are: Interoperational and Personal. In order to tackle business communication problems it’s very essential to follow a well drafted communication process. The communication process steps involved for my two forms of communication are:
Sensing a communication need: The need for communication here is for Conveying the Yearly Sales Budget, Sales Target and Project Plans and Training team members. The purpose of these communications is to discuss the annual budget and set targets for the sales and information technology and to train my team members with this new reporting tool and share my knowledge with them.
Defining the situation: The presenter of the interoperational communication is our director and the main goal is to help the project managers in laying down the budgets for each project to fall within the targeted budget and thus help them to understand the number of projects to be initiated or undertaken the whole year. The best choice of communication under this situation is using the PowerPoint slides with visuals supporting the speech and contents in the slides. The second form of communication which is a personal communication will be presented by me and it is an informal communication to help the audience to create reports required by the business and analyze the data. The best communication under this situation is a computer to give demo and power point slides.
Considering possible communication strategies: The communication strategy will be developed based on the intended audience. In the interoperational form of communication the audience are basically all the employees of the company but mainly the sales team and the Information technology team. The…...

Similar Documents

Writing Purpose

...CHAP TER Separating Ideas and Shaping Content Writing Paragraphs 1. PURPOSE, AUDIENCE, TONE, AND CONTENT L E A R N I N G 1. 2. 3. 4. 6 O B J E C T I V E S Identify the differences between summary, analysis, synthesis, and evaluation paragraphs Identify the content in writing paragraphs Demonstrate how audience and tone influence content Apply purpose, audience, tone, and content to a specific assignment Imagine reading a poorly written review of a movie that you would like to see this weekend. You cannot follow the characters, action, or conflict because the author of the review rambles on and on. Without clear paragraphs, this review will likely lose your interest, and you may skip the movie altogether! When you are the writer, it is helpful to position yourself as a reader. Ask yourself whether you can focus easily on each point you make. Effective writers use a single paragraph for each new idea they introduce. Paragraphs separate ideas into logical, manageable, and distinct units. Each paragraph focuses on only one main idea and presents coherent sentences to support that single point. Because all the sentences in one paragraph support the same point, a paragraph may stand on its own. Each paragraph is shaped by Purpose: the reason why the writer composes the paragraph. < Tone: the attitude the writer conveys about the paragraph’s subject. < Audience: the individual or group whom the writer intends to address. < Content: the written material in the paragraph...

Words: 11739 - Pages: 47


...have a reason why you are writing about this topic, this is considered the purpose of the paragraph. Then, you have to state your tone in the paragraph. Your tone is your attitude towards the subject of the paragraph, you should express your feelings about how you feel about the subject topic in your writing. It is important to know your audience, if you are writing a paper that is meant for children you should not structure it like you would do for adults. You should put yourself in the mind of one of your reader’s or intended audience, this will help you narrow down information that is not needed or intended for your audience. The last step in structuring your paragraph is preparing the content or written material that will be put into the paragraph. This is an important step that goes along with knowing your audience. If you are writing material for a children’s book then you should not use words that would be hard to comprehend as a child. Also, if your subject topic has a lot of adult material or content then you should censor it so those thoughts or ideas would not be portrayed by your audience. As a writer, you should consider this guide when writing your paragraphs. You have to be able to look at your work from a reader’s perspective, this is the only way you are going to see how others view your work. Also, knowing your audience and structuring you content towards your audience will keep them interested in your and also reduce the chances of......

Words: 311 - Pages: 2

Tone Mood

...tone = speaker’s attitude POSITIVE TONE WORDS NEUTRAL (+, -, or neutral) NEGATIVE TONE WORDS admiring adoring affectionate appreciative approving bemused benevolent blithe calm casual celebratory cheerful comforting comic compassionate complimentary conciliatory confident contented delightful earnest ebullient ecstatic effusive elated empathetic encouraging euphoric excited exhilarated expectant facetious fervent flippant forthright friendly funny gleeful gushy happy hilarious hopeful humorous interested introspective jovial joyful laudatory light lively mirthful modest nostalgic optimistic passionate placid playful poignant proud reassuring reflective relaxed respectful reverent romantic sanguine scholarly self-assured......

Words: 360 - Pages: 2

Title: Why Banning the Use of Cell Phones While Driving Should Be Mandatory Nationwide? A. General Purpose: Persuade B. Specific Purpose: Persuade My Audience That Banning the Use of Cell Phones While Driving Should Be

...TITLE: Why Banning the Use of Cell Phones While Driving Should Be Mandatory Nationwide? A. General Purpose: Persuade B. Specific Purpose: Persuade my audience that banning the use of cell phones while driving should be mandatory nationwide. C. Central idea: Cell phones are as common in the market today as a wrist watch on your arm. Everyone has one including the very young as well as the extreme elderly. People are constantly talking, texting, playing games or surfing on the Internet on their smart phones. These devices are harmless until individuals decided to get behind the wheel and drive. Therefore, the government should pass legislation to ban cell phone usage while driving nationwide. I. Introduction The statistics for the number of deaths and life-altering accidents for our younger drivers are staggering. Texting while driving causes 11 teen deaths EVERY DAY. That is 11 families, schools, and communities that are forever missing children, classmates, teammates, and that great kid next door because they took that 5 seconds it takes to text that they were running late, or whatever not-so-important message they sent. Additionally, it is still legal in 11 states to text while driving; only 10 fully prohibit cell phones while driving. According to the NHTSB, texting is 6 times more dangerous than driving while intoxicated. Finally, texting is not a teen-only problem with 47% of adults admitting to texting while driving. A. Distracted driving is an......

Words: 308 - Pages: 2

Audience Analysis Paper

...Audience Analysis Paper COM/285 October 2011 Effective communication is essential, globally throughout the business world today. To be effective, one must master the art of communicating verbally, both internally and externally. Communications can take on several forms in business, including but not limited to e-mails, memos, podcasts, wiki’s and speaking to large audiences. Weather communication is verbal or written; one must know the audience they are addressing in order to get their message across and maintain tone control. When initiating an in person meeting one must first consider the audience in which they are addressing and the material that needs to be addressed. I have been asked to present an in person quarterly sales result meeting in front of a group of managers, employees and customers. In order to successfully present this meeting I first must research the information to be communicated, and then preform an audience analysis to ensure my message is effectively communicated to the audience intended. Stakeholders defined in the business dictionary “is any person, group, or organization that has a direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies”. For the purpose of this report the employees, managers and customers will now be referred to as the stakeholders.......

Words: 1078 - Pages: 5

Audience Analysis Paper

...Audience Analysis Paper Karla Ramirez University of Phoenix Audience Analysis Paper Effective communication is essential in any business to succeed. “Effective communication is all about conveying your messages to other people clearly and unambiguously. It's also about receiving information that others are sending to you, with as little distortion as possible” (Mind Tools Ltd., para. 1). Presenting any message to a group requires an individual to know the audience. Analyzing the audience will allow the sender to understand the audience motivation in addition how to connect with the audience. Prior to addressing an audience, the sender will consider the characteristics of the audience, appropriate communication channels, the diversity of the audience and ensuring the message is effective. Characteristics of the Audience Speaking to a group of individuals one will encounter many personalities. While preparing a message the sender must consider the characteristic of the audience. In a group presentation, the sender may try to find a common ground among his or her audience looking at common characteristics. The sender can profile his or her audience using demographic and psychographic characteristics. “Demographic characteristics are measurable features that can be counted objectively: age, sex, race, religion, education level, income, and so on” (Locker & Kienzler, 2008, p. 44). “Psychographic characteristics are qualitative rather than quantitative: values,......

Words: 1094 - Pages: 5


...Knowing Your Audience and Communication Release Laura J. Short BCOM 275 April 20, 2014 Brian J. Kane, PMP Knowing Your Audience and Communication Release Communication is important in everything you do in life. Whether between family, friends, coworkers, supervisors or even complete strangers, communication must be directed at the right audience. You would not communicate a certain personal issue to a family member the same way you would communicate it to a stranger. The stranger may have no clue what you are talking about, but your family member probably will understand and even help you determine a solution. This is especially true when dealing with business communication. A business must know the audiences they are addressing to be able to get their message across concisely and accurately but in a timely manner. With the Chilean copper mine collapse, communication had to be top notch. On Thursday August 5, 2010 the San Jose copper mine located in Northern Chile collapsed trapping 33 miners, 2,300 feet underground. The mine is owned by Minera San Estean Primera, who had to deliver the devastating news to the families, employees, media and the public. The mining company had to have someone in place to speak to these different audiences and relay the messages from the company. I can honestly say, I would not want to be in this person’s shoes. The first group they should address is the families and the employees. The information that is shared......

Words: 1206 - Pages: 5

Target Audiences

...Target Audience The Mass Media is becoming more competitive than ever to attract more and more audiences in different ways and to stay profitable.Audience profiling allows media businesses to narrow down their audience/ customers to find their target audience. It is always best for a media business to find their target audience before they market a new product so they can get the best results and profit. A target audience is an audience that is most relevant and connected to the media product that a company is trying to sell hence the name target audience. When a media business is defining an audience to find their target audience some of the factors they must consider are age, gender, religion, and media interests. A very common and traditional method when audience profiling is to use a demographics chart to narrow down the search for the best target audience. The purpose of a demographics chart is to define the adult population largely by the work that they do. The demographic chart breaks the entire population of adults down into six groups. The chart then labels them by using a letter code that then describes the status and income of the members of each group. Measuring the number of viewers and listeners for a TV/ Radio programme or whole station’s output is a complex business. Generally, an audience research agency will select a sample of the population and monitor their viewing and listening habits over the space of 7 days. The data gained is then extrapolated to...

Words: 628 - Pages: 3


...Audience Analysis Paper In the world of business one of the most essential roles is effective communication. During your journey to the top you will have to give presentations, training, and meeting to others. These individuals could include other entry level employees, assistant managers, managers, or even owners of the business. The more you know about the individuals attending the presentation, the better you can prepare the presentation to meet everyone needs and expectations. (Laskowski, 1996) The way you effectively present yourself along with the deliverance of the information will have a direct reflection on your success. In this paper we will talk about characteristics to consider of the audience, the appropriate communication channels, and how to deliver your information effectively. When you consider the characteristics of the audience you look for the personality types, their gender, family background, education, religion, age, and economic status. These characteristics are called demographic characteristics. (Pearson Education, 1995-2010) Psychological profiles of your audience may come to some importance as you shape your message. These characteristics include opinions held by many are beliefs, sense of right or wrong or views of the goodness/badness are values. Inclination to vote is predispositions to behavior, we call attitude. Actions taken are behaviors. They are not often consistent with attitudes, beliefs and values. There are also situational......

Words: 278 - Pages: 2

Valdemar Tone

...Valdemārs Tone Valdemārs Tone bija latviešu gleznotājs. Bijis Rīgas mākslinieku grupas biedrs un viens no tās veidotājiem un mākslinieku biedrības "Sadarbs" loceklis, kā arī Mūkusalas mākslinieku biedrības goda biedrs un Latvijas Mākslas akadēmijas pasniedzējs, Triju Zvaigžņu ordeņa kavalieris. Mācījies Penzas mākslas skolā , ko nav pabeidzis, jo 1916. gadā iestājies latviešu strēlnieku pulkos, kur 1917. gadā bijis 2. rezerves pulka brigādes komandieris. Strādājis par zīmēšanas un mākslas vēstures skolotāju Rīgas 2. un 3. vidusskolā Vadījis savu privāto studiju. Piepelnījies arī ar grāmatu grafikas darbiem, kā arī veidojis dekorācijas Latvijas Nacionālajam teātrim un veidojis pastmarku kompozīcijas. 1922. gadā devies uz Parīzi, izmantojot Kultūras fonda piešķirto pabalstu, bet 1929. gadā apmeklējis Itāliju. Kā pedagogs strādājis no 1925. gada Latvijas Mākslas akadēmijā, vadot portretu gleznošanas klasi, akta glezniecības klasi, līdz 1944. gadā izvirzīts profesora vietai, bet bijis spiests emigrēt šajā gadā uz Vāciju, vēlāk 1949. gadā uz Angliju. Sākumā mācījies no Rietumeiropas mākslas vecmeistariem, pirmajos darbos- portretos jūtama itāliešu renesanses un holandiešu 17. gadsimta reālisma meistaru ietekmes. Ietekmējies arī no latviešu gleznotāja Jāzepa Grosvalda. 1920. gadā pievērsies kubismam un citām modernisma kustībām. 1930. gados izveidojis savu individuālu rokrakstu, apvienojot reālistiskos izteiksmes līdzekļus, kā arī dažādos glezniecības paņēmienus. Trimdas......

Words: 380 - Pages: 2

Tone Words

...Tone Vocabulary List Positive Tone/Attitude Words Amiable Amused Appreciative Authoritative Benevolent Brave Calm Cheerful Cheery Compassionate Complimentary Confident Consoling Content Dreamy Ecstatic Elated Elevated Encouraging Energetic Enthusiastic Excited Exuberant Fanciful Friendly Happy Hopeful Impassioned Jovial Joyful Jubilant Lighthearted Loving Optimistic Passionate Peaceful Playful Pleasant Proud Relaxed Reverent Romantic Soothing Surprised Sweet Sympathetic Vibrant Whimsical Furious Harsh Haughty Hateful Hurtful Indignant Inflammatory Insulting Irritated Manipulative Obnoxious Outraged Passive Quarrelsome Shameful Smooth Snooty Superficial Surly Testy Threatening Tired Uninterested Wrathful Negative Tone/Attitude Words Accusing Aggravated Agitated Angry Apathetic Arrogant Artificial Audacious Belligerent Bitter Boring Brash Childish Choleric Coarse Cold Condemnatory Condescending Contradictory Critical Desperate Disappointed Disgruntled Disgusted Disinterested Facetious Humor-Irony-Sarcasm Tone/Attitude......

Words: 270 - Pages: 2

High Tone

...Chapter # 1 page 26 Case – High tone Electronics, Inc. Questions 1 to 2. 1. Explain why operations management is critical to the success of a business. Why would developing an Internet-based business require different operations consideration for HEI? Is George Gonzales correct in his assessment that this would not be “business as usual”? Operation Management is the business function that plans, Organizes, coordinates and controls the resources needed to produce a company’s goods and service. It involves managing people, equipment technology, information and many other resources. It is responsible for orchestrating all the resources needed to produce the final product. This includes designing the product; deciding what resources are needed; arranging schedules, equipment and facilities, managing inventory controlling quality; designing the jobs to make the product; basically, operations management is responsible for all aspects of the process of transforming inputs into outputs. As proper management of operations can lead to company success, improper management of operations can lead to failure. So, the operations management is critical to the success of a business. The web poses challenges for operations management. The internet can be used to purchase almost everything on-line. the internet has given customers flexibility, it has also created challenges for companies; delivering exactly what the customer ordered at the time promised, making promises on web site......

Words: 391 - Pages: 2

Audience Analysis Exercise

...* Audience Analysis Exercise Your task: Set up a table and complete a side-by-side audience analysis for the scenarios. Use the audience analysis worksheet provided in this lesson. Invent any information you feel is necessary to make your analysis complete. Balance Scorecard Explanation – Audience Analysis. | | Scenario #1 | Scenario #2 | Context | Where will the audiences access and use the material | They will access the material digitally and implement the information on a strategic plan on the company. | They would have access via group presentation/meetings, and emails for those that are in other offices. | | What distractions will they face in the physical and political context | They are probably busy in the day-to-day operation of the company and they might underestimate this information. | Some of the members don’t feel comfortable having me as the leader of the project. | | What are the audiences’ working conditions (e.g., access to e-mail, available time)? | They work during office hours having access to a computer and internet (also emails). | They work during office hours having access to a computer and internet (also emails). | Audience | Who are the intended audiences? | Since he asked for the explanation Mr. Clark is the intended audience. | The Production Manager is my intended Audience. | | What are their purposes? | Use a BSC Technique to help implement a new strategic plan. | To understand how the BSC works (requirements, benefits,......

Words: 1033 - Pages: 5

Set the Tone

...The first ten minutes of any film sets the tone for the entire movie. Just like a movie, is it possible that a person’s earliest memories can set the tone for their entire life? And if so, if you do not like you’re tone, how do you change it? Well this is what I’m trying to do know. Whether or not my theory is correct, I’m trying to change the tone of my life. If a director of a film is creating a horror movie, and the first ten minutes of his film seems to comedic, then the director would change the beginning. What I’m trying to say is, if my theory is correct, and I know that there is a problem, would that make it easier to fix my problem? My earliest memories that I can recall are those from when I was in Kindergarten. Kindergarten is the year my father left my family. I don’t blame my father anymore for what he did, but I somehow wonder if the memory has somehow created an subconscious effect on my life. See, my brain works a lot different than that of my sister or brother. My brother was ten when my father left. Therefore, my brother already had memories built before the departure. As for my sister, she doesn’t even recall my father’s departure at all. She was too young. But for me, like I said it was my first memory. I was six years old. I was very young and somewhat obnoxious. At that age there really wasn’t much to worry about. There was a park right across the street from my house. My best friend Clayton lived a few houses down. Life was that of any normal six......

Words: 640 - Pages: 3


...Casual vs. Academic Writing; The Tone of Communication Technology has given individuals the ability of communicating with other individuals or groups in a non-face to face format. In addition to the written letter we can email, text, tweet, or post on social networking sites. Since we have this less personal ability of communicating we have to consider how our words are coming across to others. This is where we need to consider the tone of our communication. Why is Tone Important? Tone is extremely important in written communication because defines the senders emotion or attitude towards the subject of the communication. This is especially important when working in a business like environment. This is true because in business you are trying to get some task accomplished or a goal achieved. Therefore the tone should be formal, courteous and always use appropriate language. Is there ever a time when a one-size-fits-all message is appropriate? Or should you tailor each and every communication you write? There are situations where tone can be altered. There are no situations where a one-size-fits-all message is appropriate. You always need to tailor your tone based on who you are communicating with and the purpose of the communication itself. An example of this is our own classroom forums. We have the main forum and the chat room. The main forum is where all postings are more formal in tone. They are postings that will be graded on and should be taken in a more......

Words: 331 - Pages: 2

Di più >> | Alien Covenant Digibook Blu Ray Nuevo ( Sin Abrir ) | NP-FW50 Battery for Sony Alpha A6500 A6300 A6000 A7r A7 + LCD Dual USB Charger