Australian Vintage Limited Entering Poland Wine Market

In: Business and Management

Submitted By Demoret
Words 1866
Pages 8
Australian Vintage LTD (AVG)

The Australian industry
The Australian wine industry is the 4th largest exporter in the world, exporting over 400 million litres a year to a large international export market that includes “old world” wine-producing countries such as France, Italy and Spain. There is also a significant domestic market for Australian wines, with Australians consuming over 400 million litres of wine per year. The wine industry is an important contributor to the Australian economy through production, employment, export and tourism.
The Australian Wine export market was worth 2.8 billion Australian dollars in June 2007, and had a growth rate of 9%pa. Of this about AU$2 billion was accounted for by North America and the UK, and in this key latter market Australia is now the largest supplier of still wines. 2007 statistics for the North American market show that Australian wine accounted for a 17% share of the total value of U.S. imported wine, behind France with 31% and Italy with 28%.

Australian Vintage Limited
Australian Vintage Limited is a leading Australian wine company, known as McGuigan Simeon Wines until February 2008, when shareholders voted to change the name.
Today Australian Vintage Limited is at the forefront of the Australian wine industry. Crushing 9% of total Australian annual production, its vineyards and grape supply capacity extend through some of Australian’s most captivating and diverse wine regions including the Hunter and Barossa Valleys, as well as Griffith, Cowra and the Adelaide Hills.
The Group’s principal activities are divided into four business segments: Branded Wine, Bulk Wine and Processing, Private Label Wine and Vineyards.
The Branded Wine and Private label Wine divisions are involved in selling branded or private bottled and cask wine throughout Australia and overseas.
The Bulk Wine and Processing division is…...

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