Banglalink Advertisement Evaluation

In: Business and Management

Submitted By raisasabrinaritu
Words 448
Pages 2
Banglalink ‘kotha dilam’ is a persuasive advertisement where it is trying to constitute a connection between actual customers and their mobile service through their wide range connection. The creativity and Idea of the advertisement has tried to create differentiation of their service and successfully established the image of the brand. I liked that advertisement because it is actually successful to make me understand the combination of commitment, promising standard service through the advertisement.
Kotha dilam:
‘Kotha Dilam’ is an advertisement from Banglalink where it is making an effort to accomplish the validity of the Banglalink network through the models, sequences, and interactions to encourage such connections between customer and service at anywhere any place in the Bangladesh. In this advertisement brand team, concept development, and creative agency of Banglalink tried to observe different locations and they tried to test every location for their advertisement. The Magical look on the different scenario on the advertisement creates a sentiment and positive result towards the viewers. This is why I like that advertisement.

The main concept here is to establish an image of the customer service which ensures whatever consumers want or desire Banglalink is able to reach that on their hand.

The process they used: Location is the sole objective here. The advertisement team used huge locations and different type of locations. Through the different locations they are trying to establish that they have the widest network in the country.
The Brand of the product highly depends on the advertisement. Because it is very important how they represent the product features. Actually it is the advertisement which ensures the product quality and grade of excellence to the customers. This ‘kotha dilam’ advertisement shows how the information is reaching from place to…...

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