Bavarian Motor Works (Bmw): an Analysis on Its Success as a Multinational Enterprise

In: Business and Management

Submitted By ghettofaburuss
Words 2547
Pages 11
Jay Soss
Professor Harasamophaka
Bavarian Motor Works (BMW): An Analysis on its Success as a Multinational Enterprise
BMW Group manufactures products under three brands: BMW, MINI and Rolls-Royce Motor Cars. BMW is a Multinational Enterprise that has been manufacturing and marketing luxury products for about a century. The company is currently the largest premium car maker in the world, followed closely by Mercedes-Benz and Audi. Their headquarters are located in Munich, Germany, and the building itself is also a well-designed masterpiece allowing visitors a glimpse inside the techniques utilized to keep BMW a true competitor on the global scale. This Multinational Enterprise is made up of twenty three production and assembly plants in thirteen countries, forty one sales subsidiaries all over the world, and ten locations in the Research & Development network in five countries. According to the company's current annual filing, it had FYE 12/31/2011 revenue of $90.9 billion and employs one hundred thousand and three hundred and six people (Bayerische). These values ensure its positions as one of the ten largest cars manufactures in the world. Bavarian Motor Works has been able to sustain its position as a successful Multinational Enterprise by adapting to the changing global marketplace through adopting environmentally friendly policies, smarter spending, relevant marketing and partnering with other automobile companies to continuously strengthen its brand and technology.
The history of the BMW dates back to almost one hundred years. The company, founded in 1916 under the name Bayerische Flugzeug-Werke (BFW), originally manufactured aircraft engines during World War I which helps influenced its logo. The circular blue and white BMW logo evolved from the circular Rapp Motorenwerke company logo. This is the first company…...

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Bmw Project of Management, affections, encouragement, and inspiration and boosted our moral to fly high to accomplish our goal and every time wished to see us glittering us on the skies of success. Our utmost indebtedness is also reserved for our parents for their esoteric attention and amplitude efforts to make our study fruitful. Also we are passionately thankful to them for their moral support and devoted prayers to keep us spirits up for different tasks of our lives. Finally we are thankful to all other people who helped, guided and encouraged us to achieve the higher goals of success and life. HISTORICAL BACKGROUND BMW was officially founded as a public company in 1922, but traces its origins to the pioneering days of German aviation all the way back to 1913. Two of these pioneering men, Karl Rapp and Gustav Otto, are credited by BMW as the "founding fathers". However, BMW owes its actual founding by three men: Josef Popp, Max Friz, and Camillo Castiglioni. These men brought BMW through many turbulent times in the company's early life, as well as taking the company public in 1922 to form BMW AG. BMW stands for Bayerische Motoren Werke. The BMW roundel badge is believed to have been partially derived from the logo of its predecessor company Rapp Motorenwerke, while ultimately taking on the colors and checkers of the Bavarian flag. On August 13, 1918 slightly more than two months before the end of first world war Bayerische Motoren Werke was converted into a stock corporation with a......

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