Best Snacks

In: Business and Management

Submitted By sc68375
Words 3886
Pages 16
Best Snacks Problem Solution
Stephanie Curry
MMPBL 550-Creativity, Innovation, and Organizational Design
May 28, 2012
Sara Garski
Best Snacks Problem Solution The snack food industry has become increasingly commodity-based over the past ten years, and while the competition has increased, differentiation among the competitors has decreased. This gradual change in the industry has caused sales to slip, market share to decrease, and stock prices to fall. The unwillingness of the company to change to the needs of the market has put the company in a position to lose its long-held premier standing in the industry. In addition to the financial and economic problems facing the company, the employees are distressed about the upcoming changes that the president of the company has implied will soon occur. Also, the employees believe that the company has done a poor job of promoting innovation in the industry which is why the organization if declining in many areas of the industry. For Best Snack’s to succeed, they must confront the problems they are faced with, and change the corporate culture from top to bottom.

Describe the Situation
Issue and Opportunity Identification

Several issues face Best Snack’s in the increasingly commodity-based snack food industry. In a depressed economy, consumers are more likely to buy snacks based on price rather than brand loyalty (University of Phoenix, 2012). This turn in the economy has presented several problems to the leadership, all of which the management team has decided it is time to solve. As the economy takes a downturn, it is essential that Best Snack’s maintains a competitive advantage over the competition. Declining sales, market share, and recently in the past several years, stock price has led the company to reassess the current situation, to decide if the company should make some much needed…...

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