Better Future

In: Other Topics

Submitted By sumanmaity
Words 517
Pages 3
BENEFITS OF CONCEPT TESTING
The biggest benefit of integrating concept testing into your new Integrating concept testing into the new product development process that you could potentially save tens product development of thousands, if not hundreds of thousands, of dollars in product process can save development and tooling by identifying the marginal products that housewares have a low probability of success before you’ve invested much manufacturers’ money. money in development
CONCEPT TESTING
Several key activities that the companies with the highest new product success rates spent significant time upfront gaining an understanding of the market place and customer needs and did more qualitative market research than the rest of the firms. In addition to the research studies that validate the correlation Studies suggest that between predevelopment market research activities and new concept testing is predictive of new product success, there have been several studies that suggest that success. Concept testing is predictive of new product success. In case of Pani Puri , the product is new to the company product .The company has to take care the idea they want to convey is understood by the respondent. In case of pani puri visuals will not work so the person asking the question has to take utmost care that the respondent is getting clear idea of the product.
CONCEPT TESTING METHODOLOGY:
Concept testing can be done in the focus group setting, surveys. The product concepts are typically tested among different sample populations. The population of people purchasing pan puri can be divided into people eating pani puri in mall and people eating from outside i.e roadside. Concept testing is conducted with a representative sample to quantify purchase interest, provide projectable data that can be used to develop sales forecasts, and obtain demographic data that can be…...

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