Big Bazar

In: Business and Management

Submitted By arjunraj
Words 267
Pages 2
TITLE OF THE STUDY
A study of customer relationship management at Big Bazaar.
NEED FOR THE STUDY
The study is undertaken for the partial fulfillment of degree of
SCOPE OF THE STUDY
The study of customer relation management gives us a clear idea about the relationship between Big Bazaar and its customers.
OBJECTIVES OF THE STUDY * To study the relationship between Big Bazaar and its customers * To study its benefits in retaining customers * To study its usefulness in bringing new customers * To understand how it helps in understanding customer requirements
COMPANY PROFILE
Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as a agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, which is listed in the Indian stock exchanges.

RESEARCH DESIGN
RESEARCH METHODOLOGY
The method opted for this research is descriptive.
DATA COLLECTION
The main source of data is the primary data which is collected for the first time through observation and interview.
DATA SOURCE
Both primary and secondary sources of data will be used. The major type of information used will be the primary data. This is done through survey. The secondary data type includes books, periodicals, websites etc.
LIMITATION OF THE STUDY * Time constraint is a major…...

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