Big Data Analytics

In: Business and Management

Submitted By ismailmubarik
Words 501
Pages 3
Course Description

Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses.

This course prepares students to understand structured data and business analytics and become leaders in these areas in business organizations. This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, algorithms, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing students to apply business analytics algorithms and methodologies to real-world business datasets from finance, marketing, and operations. The use of real-world examples and cases places business analytics techniques in context and teaches students how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques. In addition to cases, this course features hands-on experiences with data collection using Python programs and analytics software such as SAS Enterprise Guide.

Throughout the semester, each team works to frame a variety of business issues as an analytics problem, analyze data provided by the company, and generate applicable business insights as a secondary objective, while also learning essential business analytics techniques.

Students benefit from the opportunity to learn, improve, and apply a variety of analytics techniques to real data to solve real business problems. The company or companies of interest each semester will be chosen and discussed by your instructor.
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