Birla Case

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Birla #1: The “Unknown” Global Indian Conglomerate
The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. The group is primarily structured around its three holding companies: Grasim Industries, Hindalco Industries and AB Nuvo. These companies through their respective subsidiaries are into various areas like viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India), BPO and IT services. Many of them exist to support the group's strategy of vertical integration.
Before liberalization, the group had to grapple with issues like the license raj and bureaucracy. However the 1991 economic liberalization opened the door of opportunities to become truly multinational. Also Kumar Mangalam Birla's take over as the Chairman of the Aditya Birla Group in 1995 after the death of his father, Aditya Birla, proved fruitful. All apprehensions about his ability to lead the group with varied interests in textile and garments, cement, aluminum, fertilizers etc. were put to rest under his leadership. He had also grown to become one of the most respected industrialists in the country. With his strong emphasis on building a culture of meritocracy, the Aditya Birla group expanded into Telecom, Software, BPO and other areas while consolidating its position in existing businesses. Unlike his predecessors, Kumar Birla had a long term focus and was far more demanding.
In terms of statistics, when Kumar Birla took over the reins from his father, the turnover was only $2 billion and overseas operations accounted for a miniscule part of the overall business with only Egypt, Thailand and Indonesia being major centers. Under KM Birla's strong leadership the group's turnover spiraled to over $40billion.…...

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