Bmw Dream Factory

In: Business and Management

Submitted By shahzad16
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BWMs Dream Factory and Culture
[TYPE THE COMPANY NAME]

[BMW’s Dream Factory & Culture]
[Assignment # 1]
Shahzad.Tahir
Instructor’s name: Professor: Jaichand Sewkarran BUS 520: Leadership and Organizational Behavior Strayer University 4/24/2010

[This paper is about a case study, “ BMW’s Dream Factory & Culture .”It tries to examine five specific issues. First, it describes the culture at BMW. Second, it discusses the model of leadership illustrated at BMW and the related impact on the organization culture. Third, it analyzes why employees derive high job satisfaction at BMW, using specific job characteristic models. Fourth, it Discuss the attributes of organizational creativity that are fostered at BMW. Finally, it discusses how culture and work environment impact the performance results of BMW.]

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BWMs Dream Factory and Culture

QUESTION 1: Describe the culture at BMW. ANSWER: BMW (Bavarian Motor Works) that founded as aircraft engine factory in 1916, made first motor cycle in 1923 and in 1928 buys its first car factory and since then it is known and the one of the leader in production of luxury automobiles (BBC; 2000). The case of BMW presents interesting insights in to the organizational cultures that lead to the success of the BWM for almost over a century.

It is important to explain the term organizational culture before describing the culture at BMW. Meridian Group explains the organizational culture in terms of the ‘distinctive personality’ of the organization that ‘determines how members act, how energetically they contribute to teamwork, problem solving, innovation, customer service, productivity, and quality” (Meridian Group 2003). Charles and Gareth further describe the organizational culture as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they…...

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