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Chapter 3 Case Study – John Deere

The product development process should be how John Deere’s vision becomes reality. Not only this, but it should be how societies needs are ordered and provided through innovated design and engineering. The case study for Deere and Company, Scott is hired as the new supply chain management manager. Upon hire Scott is confronted with many problems.
Deere and Company plans to triple its market share by focusing on the product development of the skid-steer machine. The skid-steer machine is supposed to sell more than 60,000 units amounting to $1.2 billion by 2000-2001. Deer and Company wants take back control of the design and manufacturing from New Holland and improve it. Scott and Deere Company face numerous amounts of challenges within this case. The first being that Scott needs to get suppliers involved in the development phase of the product design. The relationship between customers, manufactures and suppliers should be established early in the product development process. This is critical because decisions are made not only for the functionality of the product but also for the customer. The impact would be a significant loss of revenue and sales because the product wasn’t designed up to the consumer’s standards. The idea to implement supplier integration this phase for the skid-steer machine is to make a new business model to stay competitive in the increasing global competition. I think Scott should look for suppliers who have set themselves from the competition. These are the suppliers that consumers are able to rely on the most for accuracy in quantity and quality in their products.
Another overwhelming problem Scott is confronted with is the lack of control over the product design and the features of the skid-steer machine. Because the production is left in the hands of a third party and, not to mention,…...

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