Bp Oil Spill Response

In: Business and Management

Submitted By bardob
Words 1314
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On April 20, 2010, a gas release and subsequent explosion occurred on BP’s Deepwater Horizon oil rig in the Gulf of Mexico. The explosion involved a loss of hydrostatic control of the well and failure of the blowout preventer equipment that allowed the release and ignition of hydrocarbon. The explosion claimed 11 lives and 205 million gallons of oil spilled into the surrounding ecosystems which made it the largest accidental oil spill in the history of the petroleum industry. In response to the crisis, BP created its “Gulf of Mexico Restoration” website as a form of crisis management to protect and repair its reputation. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its reputation: highlighting current financial data and reports to show the accurate compensation contributions BP has given to the Gulf; displaying videos with images that de-emphasize the damage by focusing on restored areas and statistics showing how the Gulf has restored business continuity; and uses powerful headers and sub-headers titled to portray optimistic restoration objectives.
To restore its reputation, BP's "Gulf of Mexico Restoration" website provides current financial data and reports that show the donations BP has given to the Gulf to prove its strong commitment to helping the affected areas. Effectively communicating its use of compensation as a reputation repair strategy, BP provides public data reports updated as of September 30, 2013 under the sub-heading “Compensating the people and communities affected”. This report shows the disbursement of the $8.2 billion that BP has paid to individuals and local businesses as well as governmental and other agencies. Compensation payments, such as industries or states, are further broken down into smaller categories in the “Gulf of Mexico Oil Spill Claims and Other Payments Public Report”. As Coombs…...

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