Bp Oil Spill

In: Business and Management

Submitted By kgood47
Words 1079
Pages 5
On April 20, 2010 the BP licensed Transocean deep water drilling rig exploded, killing 11 people and injuring another 17.Roughly, 4.9 million barrels of oil poured into the Gulf of Mexico for 87 subsequent days. Days after the accident British Petroleum’s stock dropped by 2% due to stockholders worries of cleanup costs and upcoming legal claims. In order to mitigate the damage done to their image BP created a new portion of their website called the “Gulf of Mexico Restoration.” BP wanted to show the public that it was doing everything possible to restore the Gulf of Mexico’s local economy and environment to what it was before the accident. To show its commitment to cleaning up the Gulf, BP uses statistics showing how it is putting full effort into the restoration, favorable wording and a campaign to distance itself as much as possible from taking full responsibility, and powerful images to paint a picture of what kind of efforts it is putting into the Gulf. Without using these strategies, the public and investors alike would see BP in a completely different light. In order to illustrate it cares about and is committed to Gulf restoration BP provides a chart of payments it has made on the main page of the Restoration of the Gulf. In order to do this BP makes sure anyone that accesses this portion of its site will see what efforts were put in by BP. BP has pumped $14 billion into the oil spill response and clean up. This alone shows that BP is doing all that it can to restore the area as quickly as possible. BP has also paid out $12.5 billion in claims and settlements. This shows that BP cares about not just the environment of the region but the people as well. British Petroleum goes even further and breaks down how much in claims were paid to individuals and businesses. BP paying out these claims BP shows that it is truly committed to the restoration as…...

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