Bp Swot Analysis

In: Business and Management

Submitted By chelinelow
Words 2378
Pages 10
3.1. British Petroleum (BP)
British Petroleum is a company, which focuses mainly on petroleum, but has some interest in alternative energy. It is one of the world’s largest oil and gas companies, which serves over 13 million consumers in more than 100 countries. The market of alternative energy is not as well developed, nor as profitable as oil, but it is a good future investment with the recently raising environmental concerns. BP recognized this on time and entered the solar market in the year of 1973.( History of BP Solar )
3.2. Background
Formed in 1908, The British Petroleum Company was originally called The Anglo-Persian Oil Company. The current name was given in 1954. BP adopted a re-positioning strategy in 1997 and the group chief executive, Lord John Browne, addressed the threat of global warming. Even though the oil industry does not have a good reputation in taking responsibility, BP was put first on the list of Fortune Magazine’s Global 100 Companies on Corporate Strategy. (“Changing the Game.” Stanford Social Innovation Review )
4. British Petroleum SWOT analysis
4.1. What is SWOT analysis?
SWOT analysis is a useful tool for decision making and understanding a certain business. SWOT is an acronym for Strengths, Weaknesses (internal for a corporation), Opportunities and Treats (external for an organisation). SWOT analysis is functional for strategic planning, business planning, marketing, business and product development, as well as research reports.
4.2. Strengths
Financial assets. The current financial situation gives the opportunity to BP to research different areas and expand the best way possible. It is capable to invest big amounts in developing alternative energy strategies. BP profits for the year of 2005 were $22.341 billion.( BP.)
Innovation. BP signed a strategic joint venture to enter China’s solar market…...

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