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Research Proposal Brand and Consumer Behaviour of Innocent

Module title: Research Methods Module number: M25BSS Module Leader: Dr Steve Jew By: Mahdieh Mehrabi Moezabadi (SID: 3576238) MBA MARKETING

1. Title 2. Background 3. Preliminary Review of Literature 4. Research Questions and Objectives 4.1. Questions 4.2. Objectives 5. Research Plan 5.1. Research Perspectives 5.2. Research Design 5.3. Data collection 5.3.1. Methods Secondary Data Primary data 5.3.2. Use of primary and secondary data 5.3.3. Access and sampling strategy 5.3.4. Data analysis and presentation 5.4. Limitations of research 5.4.1. Validity 5.4.2 Reliability 5.4.3. Generalisability 6. Ethical considerations 7. Planning 8. References

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1. Title Brand and Consumer Behaviour of Innocent

2. Background At the time of the integration of world economy, competition has become stronger and for the success of company activity in national, regional, and world markets, one of the most important factors is to effectively manage quality and its means of identification such as trade and quality marks, brands, etc. There has been a growth in the products with different brands and trademarks as well as in consumption of goods. In the modern days, brands symbolize different sets of meanings, generating specific associations or emotions for every consumer. The brand is the competitive advantage for a company and a source of added value which leads to the necessity of executing brand management on a permanent and systematic basis that demands a deep understanding of the factors determining the overall brand equity along with an understanding of multifaceted brand concept (Ruževičiūtė and Ruževičius 2010). Many organisations aim to build a strong brand with significant equity to provide their firm with a host of benefits, including increased…...

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Brand Is

...become the mantra of many Fortune 500 companies. But we must remember that before we congratulate ourselves with a “customer comes first” mission statement, we need to first take care of our own troops. In doing so, there will be big rewards in the form of long-term loyalty and more positive brand experiences for all. When you pull back the curtains, what we are essentially looking to do is build a psychological contract in which employees feel valued by their employer, and the employer values (and is seen to value) employees’ contributions. Enhanced employee commitment should in turn feed into improved work performance, reduce staff turnover and make it easier to recruit good employees because the employer has a positive brand and employer image. Bottom line is this: When your employees win – your customers win. Which is why it often makes sense to look at them both as the reason for your company’s continued success in equal measure. Which is also why your employee messaging is just as important as your customer facing communication. Wouldn’t you agree? Give us a call or shoot us an email to find out more on how we did it and to see the projects! From social media marketing, to brand stories, green screen videos, online video marketing,, video production services, corporate communication, viral marketing or just simply needing a camera crew in Minneapolis or St. Paul, we do it all!...

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