Buiness Plan

In: Business and Management

Submitted By aquilesb
Words 397
Pages 2
Target Market

The DesignerFinder expands upon the original target market of TJX stores. Target customers are typically, “middle- to upper-middle-income shopper who is fashion and value conscious and fits the same profile as a department or specialty store shopper.” The DesignerFinder appeals to the needs of this same group of shoppers. Because The DesignerFinder is a smart phone application the target market must own smart phones in order for it to be successful. With in the middle to upper-middle-income demographic that TJX already attracts 59% of people own smart phones. The target age range of a TJX customer is anywhere from 13-65, The DesignerFinder will more specifically attract shoppers between the ages of 13-45, which increases the use of smart phones within the target market to 76%. Additionally not every shopper needs a smart phone to use The DesignerFinder because often people shop in groups with their family or friends and only one person would need to have a smart phone for the rest of their party to be able to use the application.

The typical TJX shopper is conscious of current fashion trends and designers, but also aware of their budget and not looking to spend a great deal of money to look good. The DesignerFinder appeals to the needs of the middle to upper-middle-class, aged 13-45, typically female shopper. In their current advertisements they focus only the female shopper, who is shopping for herself as well as her husband and family. According to our research we approximate that of the total number of shoppers at TJX stores 45% will use The DesignerFinder. We came to this conclusion by taking many factors into account: the first being that The DesignerFinder simply might not be effective during a quick shopping trip. Some customers, specifically men, are simply looking for a high quality product and may not care about its designer label to…...

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