Bus 475 Week 1 Assignment

In: Business and Management

Submitted By estikna
Words 360
Pages 2
I have decided I would like to open a store called “Chicken and Rib Crib”. Chicken and Rib Crib is a franchise. I first became aware of this company when I worked about 10 miles from my home. We would order from this place frequently because they offered both Fried and Grilled chicken, as well as Ribs. They provide home style sides like biscuits, mashed potatoes, corn on the cob, as well as cole slaw, French fries and other deli style sides. The food quality is much better than fast food, but is only offered for carry out or delivery. I would open a Chicken and Rib Crib in a strip mall near my home. The strip mall will alow a small storefront with enough room for the kitchen, while There is not a store like this in the area. My Biggest competition would be places that offer pickup and delivery at a reasonable price. Pizza Places, Chinese restaurants, and of course Kentucky Fried Chicken would be the most direct competition. My store would be most appealing to middle income families who have little desire to cook after a long day at work, and want a meal that has a home style feel. Chicken and Rib Crib offer these meals at a reasonable price which allows customers to save money over other places that charge a premium for Ribs. In the area there are two places that offer ribs, and charge a premium price for them. A dinner with a full rack of ribs can cost 25-35 dollars. Chicken and rib crib offers meals with sides that will feed a family of 4 for less than 40 dollars. People in the area where I live do not have access to a meal like this for this pricing without having to drive a significant amount of time. Chicken and rib crib offers fast delivery, or pickup at the store. You can call your order in on the way home and pick it up, or have it arrive when you do. Chicken and Rib Crib would be the perfect place to fill a void in the marketplace near my…...

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