Bus599 Case 1

In: Business and Management

Submitted By jmcclure71
Words 1632
Pages 7

The range of competitors within the overall industry include chain and independent supermarkets (Krogers, Safeway, others); mass merchandisers and super centers (Wal-mart,Target); convenience stores; wholesale clubs (Sam’s); restaurants and fast food chains and natural food stores (Whole Foods, Wild Oats). Generally the concentration of competitors has been fragmented by geography. However, through recent consolidations, the emergence of regional and national chains has started to prevail along with the decline of the independent/local shops. This consolidation activity has allowed many companies to spread their fixed costs over a wider range of output, thus creating more efficiency in operations. Often, it is cheaper for a company to acquire an incumbent due to the location of their stores and access to customers rather than to raise the capital for entirely new stores, which is how Whole Foods has been able to expand following their growth model strategy. Whole Foods acquisition growth plan has helped them to gain enough economies of scale to better compete with the Wal-marts and Sam’s Clubs.


Price of substitutes plays a role in determining a company’s profitability. Organic food is priced at a premium to conventional food reflecting the high labor costs in cultivating the product. The price premium may be one reason why organic food has not become main stream. Another reason is that consumers either lack education about its benefits (or don’t care) so that the price premium does not appear to be justified. However, when comparing upscale organic and prepared foods to competitors such as restaurants, the benefit/cost ratio appears more justified. Market research conducted shows that “20 percent of shoppers as dedicated to healthy eating” (PR Newswire, 2013). These shoppers tend to be better educated, more affluent, couples or…...

Similar Documents

Bus599 Assignment 1

...Assignment 1: Crafting and Executing Strategy BUS 599 – Strategic Management Strayer University October 20, 2013 Table of Contents Introduction 3 Mission Statement 3 Vision Statement 4 Key Objectives 5 Conclusion 5 Reference 6 Introduction The business world today is a complex network of companies who have similar goals and objectives in mind, primarily to make money for its owners and shareholders. In order to accomplish this, management is required to use various tools at their disposal, such as a mission statement, a vision statement, and strategies that provide the organization with direction as well as purpose. The aim of this paper is to discuss each of these tools and explain how a company can utilize them to establish a foothold in their perspective markets. For this exercise, the company that will be used will be the fictional company, Ross Technologies, which provides IT services to other businesses. This paper will present a mission statement, a vision statement, and key objectives for the company to follow to help ensure success. Ross Technologies is a company that offers high level IT services and provides its customers with services ranging from network implementation to developing and executing technical strategies to help them along in their prospective markets. It has been in operations for more than ten years and has a unique organizational culture. The company is traded on the New York Stock Exchange and employees 500 people....

Words: 981 - Pages: 4

Case 1

...The first step of analyzing this data set includes the determining of the scales of measurement (nominal, ordinal, ratio, & interval) for each given variable. Nominal measurements, as defined in the textbook, are labels/names used for the identification of an element. With the data presented in this case one can conclude X4 (First Generation Student), X5 (Gender), X7 (Ethnicity), and X8 (Personality Type) to be nominal measurements. Although these variables are identified in the data set as a number they are still considered nominal in that those numbers denote a category. First Generation Students are simple yes (1) or no (2) variables denoted by 1 and 2 as the rest of the variables follow suite with the same format. Ordinal measurements are similar in definition to nominal measurements with an added characteristic of rank or order within the category. With the data presented in this case one can conclude that X1 (Computer Knowledge) and X3 (Classification) are ordinal measurements. The X1 ranks the computer knowledge of students from very poor to excellent while the X3 variable ranks their classification as freshman, sophomore, junior, etc. The interval scale of measurement is defined in the text as an ordinal measurement with the added characteristic of a fixed unit of measurement. I did not find any variables in this data set to be part of an interval scale of measurement. Ratio measurements are defined as that of an interval; in addition, it has two values that are......

Words: 1618 - Pages: 7

Case 1

...M. RAPIER, Ph.D. MKTG 680.23 GLOBAL BRAND MANAGEMENT Fall 2014 WEDNESDAY 6:00 – 10:00 PM West L.A. Graduate Campus SYLLABUS 1 | Page Rapier @BCL@CC0C2FEF.docx Global Brand Management MKTG 680.23 Fall 2014 Wednesdays, 6:00 – 10:00 PM West L.A. Graduate Campus, Room TBD Stephen M. Rapier, Ph.D. Office Hours (By Appointment): Wednesdays, 5:00 – 5:45 PM E-mail address: stephen.rapier@pepperdine.edu Cell Phone# (310) 403-8271 Introduction Modern brands are a powerful force transcending the world’s borders, economies, and cultures. This course introduces the student to the global brand dynamic, and focuses on why a global brand is important, how to nurture and protect a global brand, global brand management, and the importance of the brand’s authenticity in the formation of the consumer’s brand trust and commitment. The students will draw on their oral and written presentation skills and will be highly involved in bringing the course material to life. Subject to availability, this course provides the opportunity for the student to apply course content to an assigned case/consulting client. Emphasis is placed on the practical application of branding concepts to global business. Prerequisites: MKTG 658 Marketing Management. Student Learning Outcomes Having successfully completed this course, students should at a minimum be able to: 1. Understand the nature, importance and context of a global brand strategy 2. Recognize that in many situations there is a range of......

Words: 3131 - Pages: 13

Case 1-1

...Case 1-1 Prepared by Chien-Chih Liu for Professor C. E. Reese in partial fulfillment of the Requirements for ACC 770 – Managerial Accounting School of Business/ Graduate studies St. Thomas University Miami Gardens, FL Term A2/ spring, 2011 `March 19, 2011 Table of Contents Issues..........................................................................................................................................3 Facts...........................................................................................................................................3 Analysis......................................................................................................................................5 Conclusions/solutions/recommendations...................................................................................8 Issues: 1. a. How would you report on the three-month operations of Ribbons an' Bows, Inc., through June 30? b. Was the company profitable? (Ignore income taxes.) c. Why did its cash in the bank decline during the three-month operating period? 2. How should you report the financial condition of the business on June 30, 2010? 3. Do you believe Carmen's first three months of operation could be characterized as "successful"? Explain your answer. Facts 1. Carmen Diaz decided to open a small ribbon shop. Two of her cousins agreed to loan the business $10,000 for one year at a 6 percent interest rate. 2. On March 1,...

Words: 1209 - Pages: 5

Bus599 Assignment 1

...Boyd Jensen Dr. Etta Steed Bus 599 Assignment 1: Yahoo and Amazon: Building a Competitive Advantage Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Amazon, I believe is one of the largest if not the largest online retailer in the world. Amazon was founded by Steve Bezos in 1994 as an online book store. As one of the online retailer who emerge as a winner of the dot.com era in the early 90’s, the word “success” has been a part of Amazon DNA. One of the most fascinating phenomenon about Amazon success has been its ability to transform and adapt with the changing economy. The reason why Amazon survived the dot - com burst was because of its innovative business model which was structured around an ever changing customer value proposition. At inception, Amazon core business was books. As the years progressed, Amazon has grown from selling books to selling products in about 35 categories. From these core business values, Amazon success has went from 4 billion in growth in 2002 to 20 billion in 2010 in growth. Amazon continues to continue to gain revenue and profit because of its ability to embrace transformation growth in its white space. Yahoo is an American internet company that is known for its web engine. Yahoo is one the most recognized search engines in the world next to google. According to www.yahoo.com , there are more than 700 million people who their site every month. I personally use yahoo for......

Words: 1695 - Pages: 7

Case 1

...The Lakeside Company: Case Studies in Auditing Summary of Introductory Case and Case 1 I. Introductory Case: A look inside a CPA firm A. Abernethy and Chapman 1. Began operations in 1969 2. 145 employees 3. Main office in Richmond, Virginia with 3 branches elsewhere in Virginia. 4. In Richmond: 10 partners, 14 managers, 21 seniors, and 42 staff auditors. 5. Tax = 11; advisory services 7; remainder usually focus on accounting and auditing services. 6. During busy times - may work in other areas. 7. 18 secretaries and other clerical staff. B. Hiring policies 1. College graduates with major in accounting. 2. Must sit for CPA exam within one year of hire date. 3. Complete 40 hours of CPE per year. 4. Promote based on seniority and technical competence. 5. Must be with firm at least two years, pass CPA exam before promotion to senior. C. Quality control standards 1. Responsibility of DeAnna Malott. 2. Training seminars on company policies. 3. Policy to sever all financial ties to clients. 4. Assigns personnel to audit and other engagements. 5. Considers experience with client's business and technical training. 6. Audits require both a consulting partner and a partner-in-charge. 7. Supervision, objectivity, and competence. D. Engagement team 1. Partner-in-charge - final decisions, not much of the work 2. Manager - on site decision-maker. 3. Senior - completes majority of work. 4. One or more staff auditors - completes majority of work. 5. Consulting......

Words: 1158 - Pages: 5

Chapter 1 Case 1

...1. Some of the advantages Blades could gain from importing from and/ or exporting to a foreign country such as Thailand are comparative advantage theory and the imperfect markets theory. Since business is dwindling down in the United States for Blades, Blades does not have comparative advantage in the United States anymore. If Blades were to export Blades to Thailand it would gain a comparative advantage because roller blades are not as penetrated in Thailand as they have in the Unites States. Blades could even gain a bigger profit if they were to export roller blades to Thailand because people who are looking for luxurious items would be willing to pay top dollar for roller skates. The imperfect markets theory has to do with conditions where factors of production are somewhat immobile. In the United States production of roller blades has started to become immobile. If Blades where to maximize on Thailand’s resources to reduce their spending on building roller blades the company would be saving itself more capital, therefore increasing it’s profit. 2. Some of the disadvantages Blades could face as a result of foreign trade are for one the company is in its infancy and it is a relatively small company. Since the company is in it’s infancy it might not be safe for it to start foreign trade for at least another two years, in this time the company would become more established and well known and have more capital. If it were to venture into foreign trade to Thailand, Blades......

Words: 545 - Pages: 3

Case 1

...Task: This is a group case assignment. Turn in one paper for your team. The purpose of this case is to apply the concepts of market segmentation. In the case, The Fashion Channel (TFC) needs to strengthen its competitive position. It is planning to spend more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007. It is exploring using a new segmentation and positioning strategy to implement these new promotions. Start with the Critical Thinking wheel in the Introduction to your analysis. Identify the Purpose of this case analysis, making sure to state the Point-of-View you are using. Then, make a list of key Assumptions that will be used in your analysis, with any key Implications. There should be a logical flow to your assumptions – maybe organized by topic or in order of importance. As an example, there is a pricing assumption about which demographics get the highest ad rates. Once you’ve completed a thorough Introduction, you will work through several analyses: 1. Complete the Customer Segments Overview (note that this is a Concept on the Critical Thinking wheel) as shown at the end of this assignment and discussed in class. You will need to pull Data from the case itself + add your own Inferences + try to find additional Data by searching the University Library databases. Please make sure to include your own insight above and beyond the information listed in the case. 2. Complete the Profit Potential analysis......

Words: 995 - Pages: 4

Bus 599 Week 1 Discussion Bus599 Week 1 Discussion

...BUS 599 BUS599 Complete Course Download Answer here visit www.workbank247.com http://workbank247.com/q/bus-599-bus599-complete-course-discussions-week-1-/11580# http://workbank247.com/q/bus-599-bus599-complete-course-discussions-week-1-/11580# BUS 599 Week 1 Discussion Due Week 1 and worth 20 points Important Notes This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade. This exercise does not require the use of APA format or a cover page. Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this exercise, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Create your NAB company name and explain its significance. Develop your company’s Mission Statement and provide a rationale for its components. Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Note: You will need to recreate......

Words: 1908 - Pages: 8

Case 1

...Case 1: Ocean Carriers   Our first case study is entitled Ocean Carriers (HBS Case No. 9‐202‐027) by Erik Stafford et al. Please go to the Harvard Business Publishing website http://hbsp.harvard.edu . The case is copyright‐protected and can be purchased after registration. Please register at the Harvard Business Publishing website with a student account. After login, make use of the following link: http://cb.hbsp.harvard.edu/cbmp/access/42497623. Integrate answers/discussions to the following questions into your memo (Please don’t write separate answers for each question, and also the order when you answer them is not relevant. Your memo should consist of one comprehensive and well‐structured text.) Assume that Ocean Carriers uses a 9% discount rate for its investments. Questions: 1. Do you expect daily spot hire rates to increase or decrease next year? 2. What factors drive average daily hire rates? 3. How would you characterize the long‐term prospects of the capesize dry bulk industry? 4. Should Ms Linn purchase the $39M capesize? Make 2 different assumptions. First, assume that Ocean Carriers is a U.S. firm subject to 35% taxation. Second, assume that Ocean Carriers is located in Hong Kong, where owners of Hong Kong ships are not required to pay any tax on profits made overseas and are also exempted from paying any tax on profit made on cargo uplifted from Hong Kong. 5.......

Words: 252 - Pages: 2

Bus 599 Week 1 Bus599 Week 1

...BUS 599 Complete Course BUS599 Complete Course Click Link for the Answer: http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 BUS 599 Week 1 Discussion "Company Description" Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”.  The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea"  Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the......

Words: 5721 - Pages: 23

Case 1-1

...Case 1 Maria Hernandez & Associates In June 2001,Maria Hernandez found herself out of a job for the second time in six months. As she left the building that had housed her failed dot-com employer, carrying a small box of personal belongings, her mind was already embracing a plan that would have her start her own business. At least, in her own business she would control part of her own destiny instead of being subject to the decisions of others. Hernandez was a graduate of the Massachusetts College of Art. After working three years for an advertising agency where she specialized in advertising layout. she used part of her savings to take a technical course in webpage design. Her first job after completing her training was with a startup retail dot-com that ran through its initial cash and loans in less that one year. It took her only one week to find her latest employer, but in less than six months it had folded, too. She loved her work as a webpage designer, and she had confidence in her own abilities and skill. Her art training allowed her to blend design. color, and web-page layout in attractive and effective ways. But having been burned twice by startup dot-com employers, she was also reluctant to go to work for a third. Within days she had put together a simple business plan to create a webpage design consultancy to offer webpage designs to anyone. She would head the company and employ other designers as well to meet demand. There were plenty of potential......

Words: 965 - Pages: 4

Case 1

...1) To analyze any time series data the best practice is to plot the scatter diagram at the beginning. A scatter diagram tells us about the pattern of the time series data which should be accounted for when the forecasting model is being developed. Here the obtained scatter plot is given below, Scatter diagram Number of patients 120 100 80 60 40 20 0 7/30/2014 8/4/2014 8/9/2014 8/14/2014 8/19/2014 8/24/2014 8/29/2014 9/3/2014 Date Here we can see that the values are very close to each other and the random pattern is really limited. So a time series model is expected to well justify the situation. 2) In this case using a simple linear regression method the obtained regression model is, Number of patients = 66.7806+0.9895*Time period. The time period is variable created from the dates. Time period is representing the date starting from 8/1/2014, so time period = 1 represents 8/1/2014, time period = 2 represents 8/2/2014 and so on. As my birthday is on 31st so the predicted number of patients at 1st October using the above regression equation is (note that for Sept has 30 days so 31st means 1st Oct and the time period value is for 1st Oct is 62) Number of patients = 66.7806+0.9895*62 = 128.13 3) My birthday is an odd number so I am using the smoothing parameter 0.3. Using the exponential method the forecast for September 1 is 95.11. 4) From this case analysis I learned that in most of the situation a time series data can be......

Words: 327 - Pages: 2

Bus599/Assignment 1

...“Corona Beer (Modelo)” Foreign Market Entry and Diversification Richard J. Bradley Professor Brian Grizzell Strategic Management – BUS599 Strayer University February 9, 2012 Abstract This analysis outlines Corona Beer (Modelo) and its current strategy and position amongst the competition in the beer industry. The key question addressed is the ability of Corona Beer (Modelo) maintaining status as an industry leader among beer producers and distributers. The trends within the global beer market are also examined as it impacts Corona Beer (Modelo). A competitor analysis will be discussed and how Corona Beer (Modelo) will need to perform and react in the ever changing international markets. There will also be strategic challenges identified and how the company will handle them while facing various options and recommendations to address such challenges. In addition this analysis will outline and dissect trends affecting global beer markets. My analysis will examine how the international expansion of Modelo was initiated by strategic partnerships with various seasoned beer distributors. The analysis will also focus on Modelo and an effective strategy to enter foreign markets for success. The discussion will cover the varying challenges Modelo may encounter from the competition. By 2010, beer sales dropped some 1.5% in the United States America and slightly higher in western Europe with 2.3% (The Economist, 2011). The amount of beer consumed in......

Words: 2408 - Pages: 10

Bus599 Mod 1 Case

...MBA Integrative Project BUS599 Module 1 Strategic Review Skype FOR Dr. Harry Hascall From: William E. Lopez-Valentin Date: Jul 23, 2012 Trident University Strategic Analysis of Skype Introduction This paper will present a strategic analysis of Skype. I will discuss Skype Mission, Vision, Values, Goals / Objectives and strategic business. Skype was founded in Luxembourg in 2003, by Niklas Zennstrom and Janus Friis, creators of Kazaa, software designed to share music and movies. Throughout its history, framed by investment offers and sales of the company, Skype remains a large and prized signature in the world of technology. In 2005, eBay the product auction site through internet bought Skype for 2.6 billion dollars. Before the end of that year, the company introduced one of its flagship services: video calling. In 2006, Skype reached 100 million users worldwide. In the same year, it released version 3.0 of its software for Windows and 2.0 for Mac. From conception to acquisition Since in the changing world of technology everything cannot be 'rosy', in 2008 Skype began to have conflicts with eBay. On the one hand, the service implemented to enhance communication between buyers and sellers in the online auction service; was not leaving the desired results. On the other hand, the old system developers sued eBay for licenses used had expired. In 2009, eBay ended up selling 70% of Skype for 2.7 billion dollars to the group Silver......

Words: 2550 - Pages: 11

Stargate Origins HDTV 720p AC3 5.1 | Boardwalk Empire Krimi | Watch Episode