Business 4.4

In: Business and Management

Submitted By gatorjimmy
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4.4: Confronted by low productivity, the president of Oaks International Inc. asks a research company to study job satisfaction in the corporation. What are some of the important reasons that this research project may fail to make an adequate contribution to the solution of management problems?

There are a few reasons why this research may fail to make a substantial contribution to the solution of the problem. One reason revolves around the favored-technique syndrome. Researchers sometimes worry too much about technique, and not enough about what will be studied and how it will be studied (Cooper & Schindler, 2011, pg. 91). The president of Oaks International Inc. must not let the researcher use a technique that was designed for a different client (Cooper & Schindler, 2011, pg. 91). Even though the technique may have been successful in the past, this technique may not be suitable for this study. Another factor that will make the research project inadequate is the research company using old information that has already been collected on Oaks International Inc. The old information that has been compiled was created for a precise reason, which may or may not have to do with the job satisfaction. Mining old data is a good starting point, but rarely will this information be sufficient enough to answer all of the questions needed (Cooper & Schindler, 2011, pg. 92).
An additional aspect why this research project may not make a contribution is because there are questions that cannot be researched. In this scenario, what if the individuals of Oak International Inc. were to lie about job satisfaction because they are scared to lose their jobs? This could sway the research results in a way that would not be beneficial for the company. The main problem can’t be answered based on information alone (Cooper & Schindler, 2011, pg. 92). Ill-defined management…...

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