Business, Disney, Swami

In: Business and Management

Submitted By zombie91
Words 2979
Pages 12
Walt Disney-Pixar Merger

Brief Industry Analysis

Because of the technology nowadays, one successful film can be distributed all over the world, which is in a form of motion pictures or DVD. Animation is one media that is spread all over the world; push it to be one of fastest growing industry. The demand for the animation is increasing from the emerging number of cables and satellite TV and the popularity of The Internet. In addition, in the past, the target market of the animation industry was just kids, but now, it expands market to cover all ages of customers. The companies can be range from a big company such as Walt Disney to an individual artist with a PC. The trend of the industry has changed from drawing and photographs, which is labor-intensive, to using computer technology in order to create the realistic and higher quality pictures. However, producing the animation is still labor intensive and take a long time, this push the cost of production to be high. Therefore, now we see the trend of outsourcing the production from North America to Asia Pacific area, which has a lower cost, high quality computer animation production, and lower cost.

Walt Disney Company Overview Walt Disney is one of the leading companies in the world that provides entertainment experience since its founding in 1923. Walt Disney Company and its subsidiaries and partner have four business segments, which are media networks, parks and resorts, studio entertainment, and consumer products. The Walt Disney studio, which is the first segment of Walt Disney since its foundation, produces animated features and live-action motion pictures. The Walt Disney studio is not only produces motion pictures, but also distributes Disney and other films to the rental and home entertainment markets around the world. It is also one of the largest producers of Broadway musicals,…...

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