Business Plan Draft

In: Business and Management

Submitted By thangnguyen104
Words 305
Pages 2
207LON ENTREPRENEURSHIP IN A GLOBAL CONTEXT
FOURTH SUBMISSION FOR COURSEWORK 2
GROUP: SEFAKOR BANSA, THANG NGUYEN, SAFIYA HAIDO, GAURAV GAUTAM AND LAKSHYA PARASHAR
ENTREPRENEURAL PROJECT: VIETNAMESE RESTAURANT/FOOD SERVICE.
COMPANY NAME: COSMO ……………. “Spice up your belly”

Marketing Plan For Cosmo The food service industry is a big industry that is found in every human habitat on the earth. People need food to survive, some prefer to cook it themselves due to economic reasons or other personal reasons whilst others prefer buying what has already been put together by food service companies like the one we wish to start. Marketing can be defined as the act of provide goods or services better than competition at a profit. The idea of a Vietnamese restaurant in London is not the first of its kind. Cosmo intends to perform better than already existing Vietnamese restaurants that already exist in London. To achieve this, a critical analysis of its marketing plan is highly of the essence. The elements of its 4ps must give Cosmo and advantage over the other already existing Vietnamese restaurants. Place | * A clean, pleasant venue very close to the Liverpool St station * A beautiful water front venue within 3years of operation. | Positioning | * Faster food availability * A menu that covers all types of Vietnamese dishes. Caters for all from healthy eaters to people with exotic tastes. * Faster delivery service * Cooking at customers venues ( parties etc) | Price | * Very affordable. Prices from as little as GBP 2.00. * Online discounts * Students discounts | Promotion | * Food fairs * Facebook * Flyers in Vietnamese communities * Discount for orders made online * Word of mouth |

The ability of Cosmo to properly implement these and many other smart ideas will make it stand out in the Vietnamese restaurant business in…...

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