Business Plan Example

In: Business and Management

Submitted By mmcknight6
Words 4082
Pages 17
Sample Business Plan
By Roger Miller
Prepared September 2010

Table of Contents
Executive Summary 3
Part I: Introduction 4
Part 2: The Company and Management 5
The Mission Statement 5
Industry Profile 5
Company Profile and Strategy 6
Anticipated Challenges and Planned Responses 7
The Management Team 7
Part 3: Marketing 9
Market Analysis 9
The Product or Service 9
Sales and Promotion 10
Part 4: The Financials 11

Executive Summary
The Vault Grill will be located in the town of Mainland, Pennsylvania, a city of approximately 20,000 people. The restaurant will offer a friendly casual dining atmosphere for people of all ages. We will serve a large variety of meals and desserts, but our specialty will be our grilled of fish, steaks, and burgers.
The mission of The Vault Grill is to provide a quality product at a quality price served by quality people. We will demonstrate our devotion to the community through customer service and community relations.
Our ideal customers are those who are looking for a fun and casual place to have a great and affordable meal. We will be located in the downtown area, in a renovated bank building, so we plan to cater to business men and women during the lunch hour and in the after-work hours. Additionally, since there is a small college nearby, we also expect many of our customers will be students and faculty members.
Customers will visit us for several reasons. First are our grilled entrees. They will be the main appeal for their flavor since Joe Mesland, the grill master, has several special rubs and sauces that offer a unique flavor to any meat or fish entree. Customers can select how they would like their entrée prepared by selecting a dry rub or sauce of varying spiciness. Second, we offer a fun and casual atmosphere that encourages people to relax and enjoy their time spent at the restaurant.
The…...

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