Business Plan

In: Business and Management

Submitted By cedricboatwright
Words 2676
Pages 11
Stardom 101 Magazines Business Plan

Table Summary

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Start-up Summary
2.1 Company Ownership
2.2 Meet the Team players
2.3 Company Locations and Facilities
3.0 Products
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
5.1 Marketing Strategy
5.2 Distribution Strategy
5.3 Strategic Alliances
5.4 Promotion Strategy
5.5 Pricing Strategy
5.6 Sales Strategy
5.7 Sales Forecast
5.8 Milestones
6.0 Management Summary
6.1 Management Team
6.2 Personnel Plan
7.0 Financial Plan
8.0 Important Assumptions

1.0 Executive Summary

Stardom 101 Magazine are an entertainment publication that provides quarterly marketing, internet promotions, newsstand distribution and P and R to our clients. Our clients include journalists, photographers, fashion designers, music entertainers, corporations, trademark brands, athletes and sports writers.
In addition, Stardom 101 Magazine will market books via direct marketing and through established artist distribution channels. The direct marketing of Stardom books will be implemented through its magazine readership base.
Publishing is a high profit and high margin business. The key to success is successful marketing. The Stardom 101 Magazine has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly. The same channels and methods were utilized to establish a circulation of 60,000 in the first year for the Stardom 101 periodical.
Successful execution of Stardom 101 Magazine plan will produce sales revenues of $25,000 in year one $45,000 in year two and $60,000 in year three. Net profit will increase steadily over the next three years.
The highlights of the business plan are…...

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