Business Technology Strategy: Coursework About Iphone

In: Business and Management

Submitted By UBaysil
Words 17218
Pages 69
GROUP

Business Technology
Strategy
Coursework about Apple iPhone

Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong
2015/12/10

Catalog
1. Abstract ......................................................................................................................................... 3
2. Background ................................................................................................................................... 3
2.1 Background of the apple company ...................................................................................... 3
2.1.1. Steve jobs ................................................................................................................ 4
2.1.2. Products -- iPhone ................................................................................................... 4
2.2 The analyses of apple’s porter 5 forces ............................................................................... 6
2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7
2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7
2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8
2.2.4. Threat of Substitutes or Substitution ....................................................................... 8
2.2.5. Threat of New Entrants or New Entry..................................................................... 9
2.3The PESTEL analysis of apple............................................................................................. 9
2.3.1. Political Factors Affecting Apple’s Business ........................................................ 10
2.3.2 Economic Factors Important to Apple.................................................................... 10
2.3.3.…...

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