Busn 319

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Submitted By Brooklynboy1
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Walmart Customer Service Retention DeVry University BUSN 319 Week 3 Case Study

Walmart is a company in a service store industry. Customers believe in getting the value for their money for every purchase they make. Walmart is experiencing challenges associated with the change in buying habits of customers; focusing on more basic commodities. Walmart offered on low prices as it strongest selling point for customers. It also offered convenience as a one stop shopping store but the company is yet to come up with a new strategy in view of this challenge. The company currently has its focus on online retailing in a bid to offer its customers convenience. The company believes in good customer relations in a bid to retain the customers. Walmart considers low pricing its first choice in retaining customers (Allan & Nathan, 2015). Customer loyalty points offered through shopping cards is also a second choice that the company banks its hopes (Allan & Nathan, 2015). The changes in economic trends greatly affect the manner through which customers will buy and at the same time it affects Walmart’s pricing strategy in the long run. In addition, the company will have a hard time coming up with an approach that will counter the same because of the need for doing a break-even analysis (Alworth, 2015). Mr. Richard Alworth, the Walmart customer service manager at Alliance Ohio, holds that customer relations determine the future of a company (Alworth, 2015). This is in the sense that whenever a customer is impressed, he or she will willingly refer other employees to shop at Walmart. He also pointed out that a company receives a customer and ensure that they gauge them by offering good service. The customers then grow with the company and get their needs matched with the available products (Basker, 2015). The quality of service offered…...

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