Campus Recruitment

In: Business and Management

Submitted By momal25
Words 3263
Pages 14
Campus Recruitment
Introduction
Economic and demographic trends continue to affect the job market and how employers develop and manage their campus recruitment programs. In a competitive environment, maintaining campus relations is crucial to the success of campus recruiting. To do this, companies must build relationships with faculty, administrators, career center staff, and students.
Campus recruiting is becoming more competitive. Winning companies will have a strong product offering and be able to adapt their recruitment practices to the needs of new college graduates of Generation Y.
Along with on-campus recruiting tools, such as career fairs and interviews, employers can also work experimental education programs into their college recruitment efforts. These include internships and co-op programs. Employers have long since rated these as some of the most effective college recruitment methods.
This report includes ideas about how to conduct a successful campus recruitment and relations campaign, how to select the right campus, benefits of hiring new graduates, and how to build your brand. The report also describes current campus recruiting trends and challenges in campus recruiting.
Effective Campus Recruitment Programs
The Recruitment Process
The campus placement office usually coordinates the recruitment process. The recruitment season typically extends from mid-October to mid-March. However, because of increased competition, campus recruiting is becoming a year-round activity.
Campus Selection
One of the first steps in developing a campus recruitment program is to select the right campus with which to build a relationship. According to the National Association of Colleges and Employers (NACE), employers should target only campuses that “produce both the type of students that best fit into its corporate culture and the number of students it needs to…...

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