Capstone Paper

In: Business and Management

Submitted By kathydoctor
Words 2291
Pages 10
Dell was founded in 1984 by Michael Dell, while he was a student at the University of Texas with only $1,000; he presently is the CEO and chairman of the board for the corporation. The original name of the company was PCs Limited and was changed to Dell Computer Corporation in 1988; then to Dell Inc in 2004 (Hitt, 2011). Dell Inc is one of the leading technology companies that offers a broad range of products, including desktop, personal computers, servers, networking products, storage, mobility products, software and peripherals, and services. Today, Dell has global revenues of over $60 billion and employs more than 78,000 individuals. Despite this tremendous growth, the organization has remained committed to its core values. The “Soul of Dell” creates an ethical framework in which people are the common thread which links the organization’s current position and future aspirations. The organization’s mission is “…to be the most successful computer company in the world at delivering the best customer experience in the markets we serve” (Soul of Dell, 2006). The vision of the company is: “…to lead in all regions we serve. The foundation of our success is the same in the United Kingdom and France, China and Japan, Canada and other countries. Customers want technology products that are relevant to them, offer great value and can be easily purchased and used. That’s what our team around the globe consistently delivers” (Fiscal 2005 in Review, 2005). Considering variations in customer preferences throughout the world, this vision may not allow Dell the flexibility to meet varying customer needs throughout its global marketplace. In order for Dell to successfully compete in the computer hardware industry, it has to understand the external environment for the industry. Porter’s Five Forces of Competition provide a framework for Dell to outline the bargaining power…...

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