Case Map

In: Other Topics

Submitted By WW2013
Words 5190
Pages 21
Analyzing Marketing Problems and Cases
HIGHLIGHT 1 A Case for Case Analysis Cases assist in bridging the gap between classroom learning and the so-called real world of marketing management. They provide us with an opportunity to develop, sharpen, and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating the results of past strategies. -Developing and defending new strategies. -Interacting with other managers. -Making decisions under conditions of uncertainty. -Critically evaluating the work of others. -Responding to criticism. Source: David W. Cravens and Charles W. Lamb, Jr., Strategic Marketing: Cases and Applications, 4th ed. (Homewood, IL: Richard D. Irwin, 1993), p. 95. The use of business cases was developed by faculty members of the Harvard Graduate School of Business Administration in the 1920s. Case studies have been widely accepted as one effective way of exposing students to the decision-making process. Basically, cases represent detailed descriptions or reports of business problems. They are usually written by a trained observer who actually had been involved in the firm or organization and had some dealings with the problems under consideration. Cases generally entail both qualitative and quantitative data, which the student must analyze to determine appropriate alternatives and solutions. The primary purpose of the case method is to introduce a measure of realism into management education. Rather than emphasizing the teaching of concepts, the case method focuses on application of concepts and sound logic to real world business problems. In this way, the student learns to bridge the gap between abstraction and application and to appreciate the value of…...

Similar Documents

Marketing Map

...Sample Strategy Maps Best Practice Strategy Maps Software Company Strategy Map Financial Perspective Leader in Strategic Markets Increased Shareholder Value Diversify Revenue Streams Predictable Profitability “Customer Intimacy” “eBusiness Solution Leadership” Flexible, Innovative Solutions One Stop Accountability Deliver Comprehensive Solutions “Operational Excellence” Consistently Meets Expectations Customer Perspective Lifelong Advisor Proactively Deliver Value Easy to do business with Internal Perspective Build Lifelong Relationships Capture and Leverage Knowledge Solutions Grow InterEnterprise Solutions Improve Resource Allocation WellManaged Leverage 3rd Party Relationships Provide Integrated Business Processes Effective Solution Processes Effective Cost Management MARKET SEGMENTATION MODEL Learning & Growth Perspective Relationship Management Skills Solution Management Skills Operational Management Skills Successful Career Planning Accountability Industry Expertise Knowledge Management Entrepreneurial/Innovative Leverage Solutions Identify, Attract, & Retain Skilled Employees  2 ©2010 Palladium Group, Inc. Healthcare Strategy Map “Maximize the Quality of Life and Dignity of Older Adults” Increase Shareholder Value Financial Create Cash Flow Grow Revenue Create EBITDAR Manage Expenses Customer Trust Choice Consistency Pay For......

Words: 1122 - Pages: 5


...reinforcement—pleasurable stimulus after a response (strengthens the response) Negative reinforcement—reduces or removes a negative stimulus (still strengthens the response) * Primary reinforcers (water, food, etc.) vs. secondary reinforcers (money, etc.) * Schedules of reinforcement Continuous (rapid learning) Partial (intermittent) - Ratio (certain # of behaviors) * Fixed (5 visits to restaurant = free meal) * Variable (slot machine) - Interval (certain period of time) * Fixed (ex. each day @ 3 p.m.) * Variable (ex. shooting stars) Punishment Positive punishment (add bad thing) Negative punishment (take away good) *Both create avoidance behaviors (ex. lie—becomes neg. reinforced) Latest contributions Latent learning (Tolman) - cognitive maps (demonstrate learning after award is given) Intrinsic motivation (desire to do something for its own sake) - When rewards are given for activity that is intrinsically rewarding, enjoyment declines (overjustification effect) Extrinsic motivation (desire to do something for reward) - Should be recognition for a job well done Biological predispositions - Easier to condition behaviors that match natural behavior Legacy of Skinnerian thinking - Criticism of deterministic philosophy, dehumanization, loss of personal freedom Observational learning (modeling) Mirror neurons (biological basis) - promote empathy Bandura’s Bobo doll study Child watches adult, mimics Increase of violence, aggression Media influence Violent crimes—87% on TV, 13%......

Words: 1659 - Pages: 7

Strategic Maps

...Strategic maps Name Institution A strategic map is a drawing which helps to describe the way an organization develops values by organizing its objectives and it documents the basic goals that an organization or the top management plans to peruse. The strategic maps convert assets which cannot be felt by touch, to results which are tangible and help in balancing scorecards. This document was first developed in 1990s which appeared in many books towards the end of the year. Strategic maps ensure success in strategies as they assist ass to better the management of our strategies, they also help in the communication of the strategy and also in capturing the strategies the opinions of ones teams in a more productive manner. They help us be sure of the future outcomes and avoid imaginary hopes. The creation of a strategic map includes merging various factors and information on the same page so as to ease communication. The strategic maps show every objective as a text within a shape (in most cases, an oval or rectangle), less than 20 objects and a broad interconnection between the objectives as they are joined together or linked by the arrows. There are four major perspectives that are attended to by the strategic maps; learning and growth perspective, financial perspective, the clients’ perspective and internal business perspective (Meredith & Shafer 2013). The financial perspective aims at developing a long lasting value to shareholders and coming up from the production......

Words: 764 - Pages: 4

Hr Map

...1.1 - The CIPD HR Profession Map. The Map is based on extensive research with HR professionals in different organisations, at different levels and based all around the world. It is developed to create prioritized and situational HR strategies that can make a difference in HR. Professionals use the map in their own careers for a variety of reasons from seeking a promotion, learning about the profession, interview preparation, building a case for development and many more. The framework of the core skills, knowledge and behaviours that form the basis of HR. It is designed to help professionals become equipped with the appropriate skills needed for current practice and growth areas across HR. It sets out in a simple style what the HR professional, needs to know and do at every stage of their career. The map recognises that HR professionals can enter the HR profession from a wide range of backgrounds. The CIPD Profession Map contains three key elements. It includes ten professional areas, eight behaviours and are displayed in four bands.  The ten professional areas. This element describes what activities you will need knowledge of and what activities you will need to do for each area of the human resource profession at the four bands of professional competence. The eight behaviours, this element describes the behaviours that are needed to carry out the HR activities. The behaviours are described across the four bands. The four bands are professional areas of...

Words: 687 - Pages: 3

Hdi Map and Population Map

...Jessica Aquino Geography 1303 15 July 2012 There is a correlation between both the HDI map and annual population map. Both maps seem to be inverse to each other. The countries with low HDI's, like Africa, tend to have the highest population growth rate. Then for the countries with high HDI, like Europe or North America, tend to have the lowest population growth rate. Both are inverse and typically work with each other. The higher the HDI, the lower the population. I don't think that the population will ever spiral out of control, but I don't think it will ever be stable as well. Birth rates still tend to remain high but there is still the death rate. Although the death rate may be low there are many factors that sometimes increase the rate to help keep both the birth and death rate balanced. There are many elders from the baby boom that will eventually pass and leave a greater amount of youth. There are always factors like war, disease, famine, water shortage, etc. that will less likely cause the population to spiral out of control. Also today's world many women are educated and career driven that they prolong having children and more developed countries tend to have fewer children. Having slow growth rates will help a developing world because it lessens the chance of unemployment due to over population. As well as having more food and water supply available because a quick growing population will consume them at a faster pace....

Words: 253 - Pages: 2

Cipd Map

...The CIPD Profession Map Our Professional Standards Contents Introduction 2 The CIPD Profession Map 4–7 The design principles and architecture of the Profession Map 4 Bands and transitions 6 Professional areas 8–46 Professional area definitions 9 1 Insights, strategy and solutions 10 2 Leading HR 14 3 Organisation design 17 4 Organisation development 20 5 Resourcing and talent planning 23 6 Learning and development 26 7 Performance and reward 30 8 Employee engagement 33 9 Employee relations 36 39 10 Service delivery and information Behaviours 42–51 The Profession Map behaviours 43 Curious 44 Decisive thinker 45 Skilled influencer 46 Personally credible 47 Collaborative 48 Driven to deliver 49 Courage to challenge 50 Role model 51 1    Profession Map – Our Professional Standards V2.4 Introduction The CIPD Profession Map sets out standards for HR professionals around the world: the activities, knowledge and behaviours needed for success. Use the standards in the CIPD Profession Map for you and your organisation to: • define great HR • diagnose areas of success and improvement • build HR capability • recognise achievement through professional qualifications and membership. By the profession, for the......

Words: 30185 - Pages: 121

Map Skills

...Geography - Maps Continents and Oceans of the World There are 7 continents in the world 1. Africa 2. Antarctica 3. Asia 4. Australia 5. Europe 6. North America 7. South America There are 5 Oceans 1. Pacific 2. Atlantic 3. Southern 4. Indian 5. Arctic The Pacific Ocean is the largest of the world's five oceans, followed by the Atlantic Ocean, Indian Ocean, Southern Ocean, and Arctic Ocean. The ocean covers 71 percent of the Earth's surface and contains 97 percent of the planet's water. Map skills To use a map effectively you need to know how to read the information. This is done by learning basic map skills. Measuring Distance Being able to measure the distance between two points on a map is very important. It allows you to work out what distance is in real life. Every map is printed with a scale bar that converts the distance you measure on a map (usually in centimetres or inches) into a real life distance (usually in kilometres or miles). A quick way to measure distance is to count each square you cross on the map. Understanding Scale It wouldn't be possible for maps to show things the size they are in real life, so maps make things smaller using scale. Drawing something to scale means showing it at a different size to what it is in real life. When maps are drawn to scale things are made many times smaller than they really are. Because maps are important to a lot of people,......

Words: 1426 - Pages: 6

Strategy Map

...Strategy Map – DEPARTMENT – Funds Department The following illustration depicts the strategy map of the DEPARTMENT – Funds (R&S) Department. The business unit, reports under the Financial and Distribution Services Division of DEPARTMENT. The key responsibilities of the Funds Department is to facilitate the collection of sales amounts due from Travel Agents, and settling of the funds due to Airlines, this process is done through the Hinge Bank Account while ensuring the funds of the Airlines are safeguarded against any risk. The business unit is comprised of a Central Team in XXXX, managing the coordination and development of the process, combined with a Regional Team responsible for execution of the daily operations. The development of the strategy map, allows the Funds department to address the following areas: ➢ Identification and Alignment of the Funds objectives with the “DEPARTMENT Strategic House” and Vision. ➢ Communication Tool to allow the stakeholders to understand the key areas the department are focusing on. ➢ Identifying the cause and effects of implementing certain processes and strategies, and how this would contribute to driving the organizational objectives. [pic] [pic] Learning and Growth Perspective People, Performance & Development: ➢ One of the key objectives of DEPARTMENT is to deliver its mission, by making the organization a great place to work through living and upholding its values on an......

Words: 1926 - Pages: 8

The Logistic Map

...coefficient r in the Malthusian equation as dependent (and decreasing) on x, instead of being constant. The most simple dependence would then be: r = g − hx. In this case we obtain: h dx =g 1− x x, dt g with the same observation about the obstacle against unlimited growth. Of course it is possible to imagine more sophisticated slowdown functions relating the growth rate to the current population level at time t. For example such a slowdown function could be: x m−1 r = sg 1 − , k with s = −1 for m < 1 , s = 1 for m > 1 , and g, k, m real valued parameters. Chaotic Growth with the Logistic Model of P.-F. Verhulst 7 Notice that m = 2 is yielding the same quadratic right hand side of the equation as we mentioned previously. The particular case for m tending to 1 is known as the well-known Gompertz model. For all values of m different from 1 and 2, the model is now known as the generalized logistic growth model. For other old variants and generalizations we refer for instance to Lebreton and Millier [6], to De Palma et al. [1] and to Kinnunen and Pastijn [4]. For m = 2 we actually obtain the model introduced by P.-F. Verhulst in 1844 and which he called the logistic growth model (“la courbe logistique”). 4 The Logistic Growth Process For continuous time, this process is described by a differential equation, which is a special case of the Riccati type. The solution is straightforward: for x dx = gx 1 − dt k the closed form solution is x(t) = k k − x(0) with C = . 1 + C......

Words: 138629 - Pages: 555

Journey Map

...Journey Map 1) Login / Homepage 2) Campaign Journey Mapping – The first thing I do today might be to plan how I am going to execute a prospect journey. a. Click Prospect Journey VOI (with flag icon) from Recent Items b. Click Program Workflow Tab c. Explain Journey Map i. Received VOI Interest Form – triggers Event/Journey Map. Journey Map dictates prospect experience ii. Send E-mail about VOI iii. 3 Day Delay iv. Did they accept meeting request for VOI? If Yes: Send Reminder Campaign. If No: Call Center Campaign, 3 Day Delay. If Yes: Accepted Meeting Request, Send Reminder Campaign v. If NO: Add Campaign Node, assign Campaign “Call Center Campaign” from File Path button. 3) Insight to Action – After I have completed my prospect journey mapping, I see that I’ve received a marketing alert indicating we haven’t sold enough rooms in a particular timeshare, and we want to drill down to see if we can create a marketing campaign to increase sales for that timeshare. d. Click Vacation Ownership Interest Analysis (select Rows & Columns) e. Columns & Filters pre-populated. f. Rows – Property -> Property Brand g. Select Starwood Vacation Network – Drill Down on Property -> Property Name h. Show Table Results, Show Chart Results i. Select Westin Ocean Villa j. Click Vacation Ownership Interest Analysis Tab (select Highs & Lows) ...

Words: 897 - Pages: 4

Biography of a Map

...Biography of a Map Maps are meant to relay information precisely and accurately. The maker of a map takes great time and care in ensuring the information is understandable. Great care is taken in the gathering of facts and statistics to accurately represent the information. With such time and effort, it is still very difficult for a map to give the reader all the information on a particular subject. Maps are wonderful for telling a story and for giving a visual representation of the world around us. Still the reader of a map must keep a critical eye to ensure a map is not being used for propaganda, misleading information for a particular political agenda, or just simply inaccurate. There are hundreds if not thousands of religious faiths in the world today. However, most can be broken down into a few major categories: Christianity, Islam, Judaism, Buddhism, and Hinduism. Below are how those faiths are spread out over the world as of 2012. In general, this map is good over all. It may confirm a person’s overall thought of the faith of countries around the world. It may also correct a few places they were wrong about. A map like this usually has a fifty percent rule for determining majority for such wide categories. Yet there are still a few problems with this particular map. One it assumes the reader knows the name of the countries and continents they are looking at. It would be reasonable to think that the reader has a basic grasp on world geography, but for someone who...

Words: 904 - Pages: 4

Perceptual Maps

...Using Perceptual Maps in Marketing Simulation Summary Jody Dentiter MRK/421 April 16, 2012 Kelly Duman Using Perceptual Maps in Marketing Simulation Summary Perceptual maps in marketing help a company to know the expectations of a customer in relation to a product that company is marketing. This is true of existing and possible future products. In the simulation, the discussion reflects whether the company Cruiser Thorr will revamp the marketing on the existing motorcycle Thorr, or start a new marketing plan for the new motorcycle RRoth. Although the motorcycle Thorr was once in demand, sales are dropping mainly because of the high price and age range of motorcycle riders at this time. Cruiser Thorr Incorporated must make a decision regarding which motorcycle to concentrate marketing money. The simulation’s purpose is to let Cruiser Thorr Incorporated know which to choose. In addition, the discussion’s focus includes the situation in the simulation, recommended solutions, and the result of the simulation. Further, the paper compares the relationship between differentiation and repositioning of products, if the repositioning conclusions in the simulation were as expected, and the effect on the product life cycle had on marketing and if product life cycle had effect on the product in the simulation. As one can see choosing which product to market is as important as the product itself. The perceptual map proved informative regarding what a consumer...

Words: 1043 - Pages: 5

Perceptual Maps

...Using Perceptual Maps in Marketing Simulation Summary Perceptual maps advance a company’s existing product on the market by mapping customer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to help maintain a high trademark image of the company’s motorcycles. The Marketing Dictionary (2010) definition of perceptual maps is a “process by which consumers' perceptions of an existing product are charted.” (2x01) The sales of the Thorr Cruiser are decreasing. The reason this is occurring is that Thorr’s Cruisers target customers are getting older and are starting to outgrow the means of what the Thorr’s cruisers represents. Younger customers do not see themselves with a Thorr cruisers lifestyle image because they are most interested in cheaper motorcycles because of their low incomes. The scenario for Thorr’s Cruiser’s wanted to determine the position in the market by choosing four relevant parameters that will reflect the highest potential. For phase one the parameters that were selected were lifestyle image, services offered, price, and quality engineering. Lifestyle image was selected because the image for the Cruiser Thorr was being outgrown by the period target audience and was not identifiable with younger customers. The lifestyle image for Thorr’s cruisers is already set important information collected is helpful to keep image to satisfy both older and younger customers. Another parameter chosen......

Words: 1381 - Pages: 6

Concept Map

...this template for categories 1,3, 4 & 5, while category 2 is the concept map and will require the mind map software to complete. The mind map is to be uploaded as a separate document into ease with this completed Assessment Two template. 1. KWL Chart (20 marks) 2. Concept Map (25 marks) 3. Written prose – justification (35 marks) 4. Nursing Process of Care – Care Plan (20 marks 5. Academic writing and referencing. (Deductions up to and including 5 marks) The following information on pages two - six of this document details each category. 1. 1. KWL - Using the ‘KWL’ template provided, fill in the four column template. Theme Headings – Identify ten major themes for approaching holistic patient care K – What do I already know about the older person and caring for the older person? W – What do I want/need to know about the older person and caring for the older person? L – What have I learnt about the older person and caring for the older person? Theme Headings(Identify the ten major themes) | K | W | L | 1. | | | | 2. | | | | 3. | | | | 4. | | | | 5. | | | | 6. | | | | 7. | | | | 8. | | | | 9. | | | | 10 | | | | (20marks) 2. Concept Map – (Please use Freemind software) Please use a hierarchal Layout aiming to adhere to the following guidelines. a. Concept Map First Layer Thinking about the case scenario, Mr William Taylor, identify ten major themes worth......

Words: 1929 - Pages: 8

Concept Map

...What is a Concept Map? Concept maps, developed by Joseph D. Novak [Novak & Gowin, 1984], are two-dimensional representations of a set of concepts and their relationships. In concept maps, concepts are depicted as labeled nodes, and relationships between concepts as labeled links. Concepts and links in sequence form simple propositions through the words in the nodes and links. Concept maps can be used to represent the knowledge of an individual. Concept maps follow the idea of assimilation theory. Assimilation theory suggests a distinction between meaningful learning and rote learning. Rote learning is often emphasized in educational settings, and consists of simple memorization of information, without concern for relationships among concepts. In contrast, meaningful learning results from linking new information to relevant, preexisting concepts or propositions in the cognitive structure of an individual. Ausubel believes that the most important factor for learning is what the learners already know. Concept maps are designed to tap into a person’s cognitive structure, and to externalize concepts and propositions. What are Concepts? We can define the concepts in concept maps to be patterns of ‘regularities’ in events or objects. Events can be ‘happenings’, while objects can be abstract or real ‘things’ in our environment. Typically, names, symbols or signs of our language denote concepts. We use these concepts when we observe or interpret events and objects....

Words: 4394 - Pages: 18

Instrumentos e acessórios de terapia de cera | Films 2017 | 24 Hours In A and E S15E03 720p HDTV x264-QPEL 45 minutes