Case Study Alibaba Final V 1.1

In: Business and Management

Submitted By yanhufei
Words 2034
Pages 9
Case study

International Business case study

I. Case Background is the flagship company of Alibaba Group, is the world’s largest online business-to-business trading platform for small-and-medium size businesses.

Founded in 1999 by Jacky Ma in Hangzhou at eastern China, has three major marketplaces. The company’s English language international marketplace Alibaba international ( serves to bring together importers and exporters from more than 240 countries and regions. The China marketplace Alibaba China ( is developed for domestic business-to-business trade in China. And Taobao (which means “digging treasure”) is China's most popular business-to-consumer and consumer-to-consumer trading site with more than 20 million registered users. In addition, offers a transaction-based wholesale platform, AliExpress (, which allows smaller buyers to buy small quantities of goods at wholesale prices.

And has achieved award after award in recognition of its achievement and impact on e-commerce, including “Best of the Web” by Forbes Magazine for seven consecutive years, the most popular B2B website by Far Eastern Economic Review, and other awards, including China Excellent Business Website and China Best Commerce Website. is frequently quoted as one of the top five websites in the world along with Yahoo, Amazon, eBay and AOL, by domestic and international media.

Business model of

It is to help sellers meet buyers. More specifically, it provides an Internet based business-to-business (B2B) platform where sellers (suppliers/manufactures) can meet buyers (outsourcers /wholesalers) on a global scale.


* To Last 102 years * To be one of the world’s top 10 internet sites * To be an essential partner…...

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