Case Study Sasktel

In: Business and Management

Submitted By joko
Words 2708
Pages 11
SASKTEL
Pada Januari 2007, Pat Tulloch, direktur senior bagian penjualan di SaskTel, sedang berada di kantornya di Regina, Saskatchewan untuk mengulas informasi produk untuk sistem pemantau kesehatan untuk LifeState. Komite eksekutif SaskTel sebelumnya telah menyetujui sebuah proposal untuk meluncurkan sistem ini ke pasar Kanada. Dalam persiapan peluncuran produk ini yang direncanakan pada tanggal 1 Juli 1997, Tulloch ditugaskan untuk mengembangkan rencana pemasaran yang harus dipresentasikannya pada Komite Eksekutif dalam waktu dua minggu. Untuk menciptakan rencana ini, Tulloch harus cepat membuat keputusan tentang pendistribusian dan promosi serta melakukan analisa keuangan atas potensi profitabilitas produk tersebut.

Sistem Fasilitas Perawatan Kesehatan Kanada
Sejarah
Sistem Fasilitas Perawatan Kesehatan Kanada yang telah diperkenalkan lebih dari 40 tahun lalu menyediakan layanan rumah sakit untuk pengobatan yang dibutuhkan dan dokter secara luas dan global. Berbagai layanan ini disediakan dengan berdasarkan kebutuhan dibanding dengan kemampuan pasien untuk membayar. Program asuransi kesehatan yang oleh orang Kanada dikenal dengan nama “Medicare” digambarkan sebagai suatu rangkaian 10 rencana asuransi kesehatan tingkat provinsi dan 3 rencana asuransi tingkat daerah yang satu sama lainnya saling berkaitan, dan kesemuanya punya ciri umum dan standar dasar pencakupan yang sama. Sistem fasilitas perawatan kesehatan universal ini didanai terutama melalui pendapatan pajak perseorangan dan perusahaan, serta dari sumbangan pihak swasta sebesar seperempatnya. Peranan dan tanggungjawab sistem fasilitas perawatan kesehatan Kanada ini diberikan kepada pihak Pemerintah Federal dan Provinsi/Daerah. Di bawah Perundang-undangan Kesehatan Kanada ( Canada Health Act/ CHA) yang merupakan badan legislatif asuransi kesehatan pemerintah pusat, kriteria dan syarat-syaratnya…...

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